Ketamine clinic advertising and marketing # Ketamine clinic advertising MedScale Health runs paid ads for ketamine clinics: ketamine infusion, Spravato, and emerging psychedelic-assisted therapy. Real demand, a narrow advertising surface, and a category where the wrong ad gets the clinic's whole account disabled. Where this category loses Ketamine is a prescription drug being advertised off-label. Naming it as a product, promising outcomes for depression, or using patient testimonials trips prescription-drug and health-claims rules. Psychedelic substances beyond ketamine cannot be advertised at all. What can run, and how MedScale runs it, is on the page for [ketamine clinic marketing](https://medscale.health/clinics/ketamine-clinics/marketing). Creative and page rules ## What clears review for ketamine clinics. Do - Clinic, provider and treatment-path positioning - "Ketamine therapy near me" and consultation intent - Candidacy language on the landing page - Assessments tracked to the campaign that booked them Don't - Ketamine as a product - Outcome claims for depression or anxiety - Patient testimonials that imply results - Psilocybin, MDMA or any scheduled substance in an ad Policy reality ## What each platform allows for ketamine clinics. Each platform's position for this category, with how we run it underneath. Where a cell names a certification it is LegitScript, the third-party certification Meta and Google require before a pharmacy or telehealth provider can advertise prescription drugs, unless the cell says otherwise. Checked 2026-10-23 [How the platforms compare](https://medscale.health/answers/telehealth-advertising-policy-map) ### Meta Restricted **Rejects the ad** - Ketamine as a product - Outcome claims for depression - Patient testimonials implying results **Risks the account** Psilocybin, MDMA or other scheduled substances in any ad **Requires** Clinic and consultation positioning only. **How we run it** Clinic positioning with provider credibility passes; product positioning does not. No personal-attribute hooks about depression, no testimonials implying results. ### Google Ads Restricted **Rejects the ad** - Drug-term keywords without certification - Outcome claims - Unapproved-substance ads **Risks the account** - Scheduled substances - Repeated outcome claims **Requires** Clinic and consultation intent runs without certification. Since October 29, 2025, an in-person clinic can name ketamine in US ad text and on its landing page; keyword-targeting the drug needs Google's certification. **How we run it** Ketamine clinic and treatment-consultation intent can run. Since October 29, 2025, an in-person clinic can name ketamine in US ad text and on its landing page without certification; keyword-targeting the drug still needs Google's certification. Outcome claims stay out. Psilocybin, MDMA and similar substances are prohibited. ### TikTok Closed **Rejects the ad** - Controlled-substance promotion - Off-label claims, such as ketamine for depression **Risks the account** As above **Requires** TikTok's US prescription path needs proof of FDA approval; off-label ketamine can't meet it. Provider education only. **How we run it** Effectively closed for direct response; provider education content only. What we run ## The playbook for ketamine clinics. **To a compliant channel plan** 5 days **Server-side tracking live under a BAA** Wk 2 **Outcome claims in creative** 0 Set at kickoff, reported against weekly, measured by the tracking we install in week one. **Search on consultation intent** "Ketamine therapy near me" and clinic-intent queries, with landing pages that describe the treatment path and candidacy rather than promising outcomes. **Landing pages that pass review** Pages that lead with the clinic, the medical director and the assessment, explain the treatment and candidacy in measured language, and promise no outcome. Built so the reviewer sees a clinic and the patient sees a path to an assessment. **Compliance-safe tracking** Nothing about the condition leaves the server. Consults attributed by source, including referrals your team runs, so every channel can be compared honestly. **Live by Day 14** MedScale starts with a free growth audit; campaigns are live by Day 14 from access when certifications are in place. Ketamine clinics questions ## What clinics ask us first. **Can we advertise ketamine treatment on Google?** Clinic and consultation intent, yes. Keyword bidding on the drug itself and any outcome claims for depression or anxiety run into the healthcare and medicines policy. The campaign is built around the clinic, the treatment path, and candidacy. **Why is paid capped in this category?** Because the platforms restrict the product and the claims, the reachable audience through paid is smaller than the demand. Provider referral, organic search and email, run by the clinic or a partner, carry more of the load than in most healthcare categories. The paid plan is built to sit alongside them, and the tracking credits every source so budget goes where assessments come from. Go deeper on ketamine clinics - [Ketamine Clinic Marketing Agency: Paid Ads Marketing agency for ketamine clinics: what Meta, Google and TikTok allow, clinic-intent ads that pass review, and assessments tracked to the campaign.](https://medscale.health/clinics/ketamine-clinics/marketing) From the answers library ## Platform rules Ketamine clinics clinics run into. - [Can You Advertise Ketamine Therapy on Google?](https://medscale.health/answers/can-you-advertise-ketamine-therapy-on-google) As of October 2026, an in-person ketamine clinic can run Google Search ads and name ketamine in US ad text and landing pages without certification, but keyword-targeting ketamine needs certification, and telehealth ketamine needs LegitScript plus Google certification before ads serve. MedScale Health, a paid ads agency for US telehealth brands and clinics, builds ketamine campaigns on clinic and consultation intent first and makes no depression cure claims. Reviewed October 24, 2026 - [Can You Advertise Ketamine Therapy on Meta?](https://medscale.health/answers/can-you-advertise-ketamine-therapy-on-meta) As of October 2026, a ketamine clinic can advertise its clinic and care on Meta to people 18 and over, but an ad that promotes ketamine as a prescription drug needs active LegitScript certification and Meta's authorization, in the US, Canada or New Zealand. MedScale Health, a paid ads agency for US telehealth brands and clinics, runs ketamine clinics on Meta care-first, with ads about the clinicians, the evaluation and the setting. Ketamine is Schedule III and not FDA-approved for any psychiatric disorder. Reviewed October 24, 2026 - [Why Are Your Google Ads Disapproved for Telehealth, and How Do You Fix It?](https://medscale.health/answers/why-google-rejects-telehealth-ads) As of October 2026, Google disapproves telehealth ads for three recurring reasons: the advertiser is not certified to promote telemedicine or prescription medication, the landing page makes claims the policy treats as unsupported, or the campaign promotes a substance Google restricts outright. MedScale Health, a paid ads agency for US telehealth brands and clinics, checks certification status first, because an uncertified account keeps failing review however carefully the creative is written. Reviewed October 24, 2026 - [Who Needs LegitScript Certification to Advertise Telemedicine?](https://medscale.health/answers/legitscript-certification-for-telemedicine) As of October 2026, US telemedicine providers and online pharmacies need LegitScript certification before Google or Meta will run their prescription-drug advertising. MedScale Health, a paid ads agency for US telehealth brands and clinics, treats certification as a launch dependency, because campaigns planned around an uncertified account will not deliver. Google names LegitScript as the accreditation for US telemedicine providers, and Meta requires active LegitScript certification plus its own authorization to promote a prescription drug. Reviewed October 24, 2026 More answers on this - [What Should You Do When Meta Restricts Your Telehealth Ad Account?](https://medscale.health/answers/meta-ad-account-restricted-telehealth) - [What Does the DEA Telemedicine Rule Mean for Telehealth Ads in 2026?](https://medscale.health/answers/dea-telemedicine-rule-2026-advertising) - [How Do You Market a TMS Clinic on Google and Meta?](https://medscale.health/answers/tms-clinic-marketing-google-and-meta) - [What Can Paid Ads Do for Behavioral Health Marketing?](https://medscale.health/answers/behavioral-health-marketing-paid-ads) Other clinic verticals - [Medical weight loss](https://medscale.health/clinics/medical-weight-loss) - [TRT & men's health](https://medscale.health/clinics/trt-mens-health) - [Mental health & psychiatry](https://medscale.health/clinics/mental-health) - [Dental & ortho](https://medscale.health/clinics/dental-orthodontics) - [Med spa & aesthetics](https://medscale.health/clinics/med-spa-aesthetics) Growth audit ## See where your growth is leaking. We audit the ads, the landing pages, the tracking and the compliance posture, then hand you the roadmap. The people writing it have run the same funnel from the inside. You keep it whether or not we work together. [Book the audit](https://medscale.health/audit) [Account already restricted? Start a rescue](https://medscale.health/rescue) [Launching a new brand? Plan your telehealth launch](https://medscale.health/build) **Reviewed** Funnel, tracking, and compliance posture **Discussed** One 30-minute call with the operator on your account **Delivered** A written roadmap within 5 business days Canonical page: https://medscale.health/clinics/ketamine-clinics