Meta and Google for med spas # Med spa advertising on Meta and Google MedScale Health is a med spa paid-ads agency for US clinics: injectables, body contouring, laser, skin and weight-loss add-ons. A visual category where the visuals are exactly what the platforms restrict, and where a weight-loss menu quietly changes which rules apply. Where this category loses Statements of inferiority about appearance and "look 10 years younger" hooks trip Meta's health and personal-attributes rules. 18+ cosmetic ads may show before-and-after, since July 22, 2026 including Botox and filler results, but those rules still apply. Adding GLP-1 to the menu moves the account into prescription-drug territory without anyone noticing until the restriction lands. Creative and page rules ## What clears review for med spa & aesthetics. Do - Treatment explainers, provider credibility and studio visuals - 18+ targeting for every cosmetic procedure - Separate pages and campaigns for any prescription add-on - Booked treatments tied to the campaign Don't - Statements of inferiority about appearance - "Look 10 years younger" or idealized-body framing - GLP-1 on the same page and ad set as the cosmetic menu - Injectables promoted as products on TikTok The offer ## What do you get with MedScale as your med spa ad agency? MedScale Health runs paid acquisition for US med spas and aesthetic clinics: treatment-intent Google search, Meta creative built on treatment explainers, provider credibility and studio visuals and aimed 18 and over, a landing page for each offer, and booked treatments tied to the campaign through your booking platform. Every ad and page is checked against Meta's and Google's rules before it is submitted. A GLP-1 or other prescription add-on gets its own pages and campaigns, and MedScale helps with the LegitScript application where those ads need it. **Campaigns** Meta and Google Ads, set up and run inside your own accounts. TikTok where the category allows it. **Ad creative** 8 ads at launch, statics and motion video. On Growth, 6 new ads every month; on Scale, a new round every week. **Landing pages** A page for each offer, written for the ad that sends people to it, on your domain. **Tracking** Server-side conversion tracking under a BAA, so no health information reaches the ad platforms. **Compliance review** Every ad and page checked against Meta's, Google's and TikTok's health rules before it is submitted, with the rule it clears written down. **Reporting** A written report every Monday: spend, patients and cost per patient by campaign, what we changed and why. Calls on your package's schedule. **Ownership** Ad accounts, pages, creative and tracking stay in your name. We work as a partner on your accounts. Your first 30 days 1. Week 1 Access, an audit of your accounts and site, tracking installed, the launch offer and landing page agreed. 2. Week 2 Landing page built, launch ads written and designed, every ad and page pre-checked against the rules, and campaigns live by Day 14. 3. Week 3 Daily checks through the first full week of spend. 4. Week 4 First full Monday report, and the next round of ads planned from what is working. [Start with a free Growth Audit](https://medscale.health/audit) Policy reality ## What each platform allows for med spa & aesthetics. Each platform's position for this category, with how we run it underneath. Where a cell names a certification it is LegitScript, the third-party certification Meta and Google require before a pharmacy or telehealth provider can advertise prescription drugs, unless the cell says otherwise. Checked 2026-10-23 [How the platforms compare](https://medscale.health/answers/telehealth-advertising-policy-map) ### Meta Open **Rejects the ad** - Statements of inferiority about appearance - "look younger" personal-attribute framing - Results promised by a set date without a qualifier - Under-18 targeting **Risks the account** Adding prescription weight-loss to the menu without restructuring pages and ads **Requires** None for cosmetic services. 18+ ads for cosmetic procedures may depict before-and-after transformation, and since July 22, 2026 that includes Botox and filler results. Prescription add-ons follow the GLP-1 row. **How we run it** 18+ targeting for cosmetic procedures. Those ads may show before-and-after transformation, since July 22, 2026 including Botox and filler results; statements of inferiority, personal-attribute hooks and results promised by a set date are still out. Our house rule is stricter: no before-and-after in the ads we run. Treatment-explainer and provider-led creative is the structure we use. ### Google Ads Open **Rejects the ad** - Unrealistic claims - Prescription drug keywords for add-ons without certification **Risks the account** Drug-term bidding for weight-loss add-ons **Requires** None for cosmetic treatments. Since October 29, 2025, an in-person med spa can name a prescription add-on in US ad text and on its landing page; keyword-targeting the drug needs Google's certification, and online prescribing needs telemedicine certification. **How we run it** Cosmetic procedures open with realistic claims. Prescription weight-loss add-ons follow the drug rules on the weight-loss page: an in-person clinic can name the drug in US ad text, but drug keywords need Google's certification. ### TikTok Restricted **Rejects the ad** - Cosmetic-procedure ads restricted by market - Transformation content **Risks the account** Injectables promoted as products **Requires** No certification path. Nothing to file. **How we run it** Strong organic and awareness channel for treatment content; cosmetic-procedure ads are restricted by market and require realistic claims. What we run ## The playbook for med spa & aesthetics. **Pre-checked against policy before launch** Every ad **Report on cost per booked treatment** Monday **Attribution live** Wk 2 Set at kickoff, reported against weekly, measured by the tracking we install in week one. **Creative that clears review** Treatment explainers, provider credibility and studio visuals. Meta allows 18+ cosmetic before-and-after since July 2026; our house rule keeps it on your treatment pages and out of the ads we run. Pre-cleared before spend. **Local search and Meta in one plan** Treatment-intent search plus Meta on local discovery, with offer structure that does not violate pricing rules. The full plan is on the page for [med spa marketing for aesthetic clinics](https://medscale.health/clinics/med-spa-aesthetics/marketing). **Booking attribution** Booked treatments tied to the campaign through your booking platform, with compliant tracking if the menu includes prescription services. **Live by Day 14** MedScale starts with a free growth audit; campaigns are live by Day 14 from access when certifications are in place. Med spa & aesthetics questions ## What clinics ask us first. **Why would a med spa choose MedScale as its ad agency?** MedScale suits a med spa that wants every ad pre-checked and every booking traced to its campaign. MedScale checks each ad and page against Meta's and Google's rules before it is submitted, keeps any GLP-1 or other prescription add-on on its own pages and campaigns, and ties booked treatments to the campaign through your booking platform. **Does MedScale use before-and-after photos in med spa ads?** No. Meta has allowed 18+ cosmetic before-and-after since July 22, 2026, including Botox and filler results, but MedScale's house rule keeps before-and-after on your treatment pages and out of the ads it runs. The ads use treatment explainers, provider credibility and studio visuals instead, each pre-cleared before spend. **How does a med spa start with MedScale?** A med spa starts with MedScale's free Growth Audit, a written 90-day plan delivered within five business days of access. Campaigns are live by Day 14 from access when certifications are in place, engagements run month to month, and there is no minimum ad spend. **We added GLP-1 injections to our med spa menu. Does that change our ads?** Yes, materially. Prescription weight-loss moves the relevant pages and ads under the prescription-drug rules on both Meta and Google. The med spa creative can stay as it is; the weight-loss program needs its own pages, its own campaigns, and the structure described on the medical weight-loss page. Go deeper on med spa & aesthetics - [Med Spa Marketing Agency Med spa marketing agency for aesthetic clinics: Meta and Google ads under the July 2026 rules, GLP-1 add-on structure, and booked-consult attribution.](https://medscale.health/clinics/med-spa-aesthetics/marketing) From the answers library ## Platform rules Med spa & aesthetics clinics run into. - [What Are the Advertising Rules for Med Spas and Aesthetic Clinics on Meta and Google?](https://medscale.health/answers/aesthetic-clinic-advertising-rules) As of October 2026, med spa and aesthetic clinic ads are open on Google with realistic claims and open on Meta with limits: cosmetic procedure ads must target adults and may show before-and-after results, including Botox and filler since July 22, 2026. MedScale Health, a paid ads agency for US telehealth brands and clinics, pre-clears med spa creative against Meta's health and personal attributes standards before spend. Inferiority statements and second-person lines about the viewer's looks still fail, and TikTok may allow US cosmetic clinic ads for adults. Reviewed October 24, 2026 - [How Do You Run Meta Ads for a Med Spa?](https://medscale.health/answers/how-to-run-meta-ads-for-a-med-spa) As of October 2026, a med spa should run Meta ads as a few well-funded campaigns grouped by treatment, aimed at adults near the clinic, with offers that say what the price includes. MedScale Health, a paid acquisition agency for telehealth brands and clinics, builds med spa accounts this way and checks every ad against Meta's health rules before submission. Instant forms work if they ask no health or insurance questions, which Meta bars without its prior permission; cosmetic before-and-after is allowed for adults, but inferiority statements and timed promises are not. Reviewed October 24, 2026 - [Can You Use Before and After Photos in GLP-1 Ads?](https://medscale.health/answers/before-and-after-imagery-glp-1-ads) As of October 2026, GLP-1 and weight loss ads on Meta targeted to adults 18 and over can use before-and-after photos, because Meta's July 22, 2026 Health and Wellness update stopped rejecting them on sight; the claims around the image now decide review. MedScale Health, a paid ads agency for US telehealth brands and clinics, treats the format as usable but unforgiving and uses no before-and-after imagery in the ads it builds. Inferiority statements, pinched-fat close-ups and timed outcome promises without a disclaimer still fail. Reviewed October 24, 2026 - [What Is Meta's Personal Attributes Policy and Why Does It Block Weight Loss Ads?](https://medscale.health/answers/meta-personal-attributes-policy-weight-loss) As of October 2026, Meta's Privacy Violations and Personal Attributes policy says “ads must not contain content that asserts or implies personal attributes,” and it names “physical or mental health (including medical conditions),” so weight loss copy about the reader's body fails. MedScale Health, a paid ads agency for US telehealth brands and clinics, checks every weight loss ad against that sentence before it spends and writes the creative in brand voice, so no line is about the viewer. Meta's change log shows the policy unchanged since June 2024. Reviewed October 24, 2026 More answers on this - [GLP-1 Ad Examples That Pass Meta Review](https://medscale.health/answers/glp-1-ad-creative-that-survives-review) - [Can You Advertise IV Therapy, NAD+ and Hyperbaric Oxygen on Meta and Google?](https://medscale.health/answers/can-you-advertise-iv-therapy-nad-and-hyperbaric) - [What Consent Do You Need to Use Patient Before-and-After Photos in Ads?](https://medscale.health/answers/patient-before-and-after-photo-consent-for-ads) - [Can Your Telehealth Ads Show a Monthly Price?](https://medscale.health/answers/can-telehealth-ads-show-a-monthly-price) Other clinic verticals - [Medical weight loss](https://medscale.health/clinics/medical-weight-loss) - [TRT & men's health](https://medscale.health/clinics/trt-mens-health) - [Mental health & psychiatry](https://medscale.health/clinics/mental-health) - [Ketamine clinics](https://medscale.health/clinics/ketamine-clinics) - [Dental & ortho](https://medscale.health/clinics/dental-orthodontics) Growth audit ## See where your growth is leaking. We audit the ads, the landing pages, the tracking and the compliance posture, then hand you the roadmap. The people writing it have run the same funnel from the inside. You keep it whether or not we work together. [Book the audit](https://medscale.health/audit) [Account already restricted? Start a rescue](https://medscale.health/rescue) [Launching a new brand? Plan your telehealth launch](https://medscale.health/build) **Reviewed** Funnel, tracking, and compliance posture **Discussed** One 30-minute call with the operator on your account **Delivered** A written roadmap within 5 business days Canonical page: https://medscale.health/clinics/med-spa-aesthetics