Service

# Meta ads agency for telehealth and clinics

MedScale Health is a Meta ads agency for US telehealth brands and clinics. It files the LegitScript and Meta approvals a prescription offer needs, then writes, checks and runs the Facebook and Instagram ads.

Where this goes wrong

## What does a telehealth Meta ads agency do?

A telehealth Meta ads agency files the approvals your offer needs, writes the Facebook and Instagram ads to Meta's health rules, and reports what each campaign booked. MedScale Health is a Meta ads agency for US telehealth brands and clinics, and it starts every account from one line in Meta's rules: telehealth services can be promoted generally without written authorization, but ads that promote a prescription drug need active LegitScript certification and Meta's own authorization first. Where your offer sits on that line decides what can run in week one and what waits for approval. MedScale's answer on [how to advertise telehealth on Meta](https://medscale.health/answers/how-to-advertise-telehealth-on-meta) sets out the rest.

## What can telehealth ads say on Meta?

Telehealth ads on Meta can describe the care, never the viewer's health. Meta's [personal attributes policy](https://medscale.health/answers/meta-personal-attributes-policy-weight-loss) says ads must not assert or imply a person's physical or mental health, including medical conditions: its own examples allow "Depression counseling" and rule out "Depression getting you down? Get help now." Meta lets telehealth providers promote their services generally without written authorization, while ads that promote a prescription drug sit in a separate tier. MedScale Health writes every Facebook and Instagram ad about the program, never the person reading it, and checks it against both policies before it is submitted.

## What does Meta need before prescription ads run?

Active LegitScript certification, then Meta's own authorization, then targeting kept to adults and a disclaimer to consult a licensed health professional. Meta requires telehealth providers and online pharmacies to be actively certified with LegitScript before they request its authorization, and it doesn't allow prescription-drug targeting to people under 18. The two approvals are separate steps, and accounts stall when nobody files the second one. MedScale Health prepares and files the LegitScript application, [completes Meta's authorization](https://medscale.health/answers/meta-prescription-drug-authorization-steps), and runs the ads that need neither while both complete.

## What to ask a healthcare Facebook ads agency

Ask four questions and expect a written answer to each. Who files LegitScript and Meta's authorization, and when. How every ad is checked against Meta's health and personal attributes rules before it is submitted. What the report counts: booked consults reconciled to your booking tool, or Meta's own numbers. And whose Business Manager the account and the creative live in. MedScale Health answers all four in [the free growth audit](https://medscale.health/audit), and its answer on [what a healthcare Meta ads agency does about Meta's health policies](https://medscale.health/answers/healthcare-meta-ads-agency-health-policies) goes further.

## What happens if Meta restricts the account?

MedScale reads the notice, fixes what caused it, and files one review through Meta's own process. Meta lets an account admin request a review when an account is restricted for a policy violation, and an ad account that stays disabled and ineligible for reinstatement for 6 months can no longer be reinstated, so the review should not wait. MedScale never opens a new account or Page to get around a restriction. [Ad Account Rescue](https://medscale.health/rescue) covers the diagnosis, the rebuild and the appeal.

What we do

## What does MedScale run on Meta?

Approvals MedScale works inside your Business Manager as a partner. Where an offer promotes a prescription drug, the LegitScript certification and Meta's authorization are filed before those ads run, and the ads that need neither run while they complete.

Creative Sets of 5 to 7 Facebook and Instagram ads per campaign, in statics, motion and creator video, each checked against Meta's health, personal attributes and prescription-drug rules before it is submitted. A new round every month.

Structure One offer first. Campaigns split by regulation level, so a consultation ad never shares a budget with a drug ad. Broad targeting, with no audience [built on a health condition](https://medscale.health/answers/meta-health-condition-targeting-2026).

Landing pages One offer and one button per page, written to the same policy as the ad that sends the click.

Reporting Cost per booked consult by campaign, every Monday, reconciled against your booking tool rather than Meta's own count.

What is included

- Account and tracking audit before launch
- LegitScript and Meta authorization filed where the offer needs them
- Facebook and Instagram sets of 5 to 7 ads per campaign, refreshed monthly
- Policy pre-check of every ad and landing page
- Weekly review: the weakest ads off, budget to the ones bringing bookings
- Monday report: spend, consults and cost per consult, by campaign

How it fits with the rest

- [Paid Ads Meta is one of the four platforms Paid Ads runs. The same team runs Google, Microsoft and TikTok.](https://medscale.health/services/paid-ads)
- [Healthcare Ad Creative Each Meta campaign runs on a pre-checked set of 5 to 7 ads.](https://medscale.health/services/ad-creative)
- [LegitScript Certification Needed before a telehealth brand's Meta ads can promote a prescription drug.](https://medscale.health/services/legitscript-certification)
- [Ad Account Rescue If Meta has already restricted the account, start there.](https://medscale.health/rescue)

The report reads the same whichever services you buy, because all of them run on the same server-side tracking. [See how the tiers bundle them](https://medscale.health/pricing).

Our commitment

## When do the first Meta ads go live?

Live Meta campaigns by Day 14 from access, every ad pre-checked against Meta's health rules. Ads that promote a prescription drug start once LegitScript and Meta's authorization are in place. Condition: An ad account in good standing and a landing page we are allowed to edit.

By Day 14 [Book the audit](https://medscale.health/audit)

Meta Ads questions

## What buyers ask before they sign.

**Which Facebook ads agency understands Meta's health and wellness restrictions?**

MedScale Health is a Facebook and Instagram ads agency built around those rules, for US telehealth brands and clinics. The test for any agency is whether it can tell you before launch which of your ads promote a prescription drug, which need LegitScript and Meta's authorization, and which lines of copy would imply the viewer's health. MedScale writes that down in the free growth audit and checks every ad against Meta's policies before it is submitted.

**Do I need LegitScript to run Meta ads for telehealth?**

Only for ads that promote prescription drugs. Meta requires telehealth providers to be actively certified with LegitScript, then authorized by Meta, before those ads run, while ads that promote telehealth services generally need no written authorization. MedScale Health runs the general ads first and files both approvals for the prescription ones.

**Can a Meta ads agency target people by health condition?**

Not inside Meta's rules, and MedScale Health doesn't. MedScale builds no audience on a health condition and writes no ad that implies one, because Meta's personal attributes policy says ads must not assert or imply a person's physical or mental health, including medical conditions. Campaigns run on broad targeting, and MedScale's answer on Meta health-condition targeting covers the 2026 detail.

**What does MedScale report each week?**

Every Monday: spend, booked consults and cost per booked consult for each Meta campaign, reconciled against your booking tool rather than Meta's own count, plus what MedScale changed that week and why. It fits on one page.

**Can MedScale take over our existing ad account?**

Yes, if it is in good standing. MedScale works inside your Business Manager as a partner, starts with an audit of the account, the ads and the landing pages, and keeps the account, the creative and its history in your name. If Meta has already restricted the account, the work starts with Ad Account Rescue.

Growth audit

## See where your growth is leaking.

We audit the ads, the landing pages, the tracking and the compliance posture, then hand you the roadmap. The people writing it have run the same funnel from the inside. You keep it whether or not we work together.

[Book the audit](https://medscale.health/audit)

[Account already restricted? Start a rescue](https://medscale.health/rescue) [Launching a new brand? Plan your telehealth launch](https://medscale.health/build)

**Reviewed**

Funnel, tracking, and compliance posture

**Discussed**

One 30-minute call with the operator on your account

**Delivered**

A written roadmap within 5 business days

Canonical page: https://medscale.health/services/meta-ads