Budget calculator

# Telehealth ad budget and cost per order calculator

Turn a monthly budget into cost per order, orders a month and months to your goal. Then see whether each campaign gets enough orders a week for Meta to learn, and how to ramp spend safely.

Checked October 5, 2026 against the source pages.

- [Meta: About the learning phase](https://www.facebook.com/business/help/112167992830700)
- [Meta: About learning limited](https://www.facebook.com/business/help/269269737396981)

**Cost per order**

$75

$1.50 a click at 2%

**Orders a month**

133

at $10,000 a month

**Months to goal**

8.1

1,000 orders, ramp included

Orders a week per campaign

15.3 / about 50

Below Meta’s learning threshold of about 50 a week.

Optimize each campaign for an earlier step that happens more often, such as a started checkout or intake, until orders reach about 50 a week. Or run fewer campaigns: at this budget, not even one campaign reaches the threshold on orders.

For all 2 campaigns to learn on orders, plan on about $32,589 a month at this cost per order.

Ramp at about 20% a week

From $150 a day, spend reaches $10,000 a month in week 6. Step up only while cost per order holds.

| Week | Daily budget | Weekly spend | Orders | Per campaign |
| --- | --- | --- | --- | --- |
| 1 | $150 | $1,050 | 14 | 7 |
| 2 | $180 | $1,260 | 16.8 | 8.4 |
| 3 | $216 | $1,512 | 20.2 | 10.1 |
| 4 | $259 | $1,814 | 24.2 | 12.1 |
| 5 | $311 | $2,177 | 29 | 14.5 |
| 6 | $329 | $2,301 | 30.7 | 15.3 |

How the numbers work

## Five steps, no hidden inputs.

The starting numbers are planning assumptions, not results, and no client’s data is used. The one platform figure is Meta’s: ad sets usually leave the learning phase “after about 50results in the week after the ad set’s last significant edit”.

When a campaign can’t reach that, Meta suggests combining ad sets and campaigns or choosing an optimization event that happens more often. That is why the calculator suggests an earlier step, such as a started checkout or intake, or fewer campaigns.

**Cost per order**

Cost per click divided by the visit-to-order rate. At $1.50 a click and 2%, that is $1.50 / 0.02 = $75 an order.

**Orders a month**

Monthly budget divided by cost per order. $10,000 / $75 = 133 orders a month.

**Learning check**

Monthly orders turned into weekly orders (an average month is about 4.35 weeks), split across the campaigns that learn separately, then compared with the about 50 a week Meta names for leaving the learning phase.

**Ramp**

Daily spend starts at your starting budget and rises about 20% a week until it reaches the monthly budget. That step size is our planning rule, not Meta's; Meta's own advice is to avoid frequent budget changes, which can restart learning.

**Months to goal**

Weekly orders added up along the ramp and then at full spend until they reach your goal. Orders from other channels, repeat orders and referrals would shorten it, so this is the paid-ads-only view.

Free growth audit

## Get a budget built from your numbers.

The free growth audit looks at your offer, landing pages and tracking, and works the budget back from your goal with your real costs. You get a written roadmap within 5 business days, whether or not we work together.

[Book the free audit](https://medscale.health/audit) [Ask us a question](https://medscale.health/contact)

Go deeper

- [Paid ads for telehealth brands](https://medscale.health/services/paid-ads)
- [Telehealth ad budget: the first 90 days](https://medscale.health/answers/telehealth-ad-budget-first-90-days)
- [LegitScript cost calculator](https://medscale.health/tools/legitscript-cost-calculator)
- [Healthcare ad glossary](https://medscale.health/glossary)

Growth audit

## See where your growth is leaking.

We audit the ads, the landing pages, the tracking and the compliance posture, then hand you the roadmap. The people writing it have run the same funnel from the inside. You keep it whether or not we work together.

[Book the audit](https://medscale.health/audit)

[Account already restricted? Start a rescue](https://medscale.health/rescue) [Launching a new brand? Plan your telehealth launch](https://medscale.health/build)

**Reviewed**

Funnel, tracking, and compliance posture

**Discussed**

One 30-minute call with the operator on your account

**Delivered**

A written roadmap within 5 business days

Canonical page: https://medscale.health/tools/telehealth-ad-budget-calculator