Patient acquisition for DSOs and ortho groups
Implants, aligners, cosmetic dentistry and multi-location general practice. An open advertising category with a different problem: attribution that stops at the phone call and CAC that cannot be compared across offices.
Where this category loses
Dental groups rarely get restricted. They waste spend instead: branded search cannibalizing organic, call tracking that credits the ring rather than the scheduled appointment, and no way to see which office or procedure the money actually produced.
Creative and page rules
Do
Don't
Policy reality
Positions are the same cells as the Policy Tracker, with how we run each platform for this category underneath. Where a cell names a certification it is LegitScript, the third-party certification Meta and Google require before a pharmacy or telehealth provider can advertise prescription drugs, unless the cell says otherwise.
What we run
Set at kickoff, reported against weekly, measured by the tracking we install in week one.
Dental & ortho questions
If the agency is good and you can see cost per scheduled patient by office, probably nothing, and we will say so. If the reporting stops at calls and clicks, the gap is attribution and tracking, which is the part we own outright.
Growth audit
We audit the funnel, the tracking, and the compliance posture, then hand you the roadmap. The people writing it have run the same funnel from the inside. You keep it whether or not we work together.