Patient acquisition for DSOs and ortho groups
MedScale Health is a dental paid-ads agency for US practices: implants, aligners, cosmetic dentistry and multi-location general practice. An open advertising category with a different problem: attribution that stops at the phone call and CAC that cannot be compared across offices.
Where this category loses
Dental groups rarely get restricted. They waste spend instead: branded search cannibalizing organic, call tracking that credits the ring rather than the scheduled appointment, and no way to see which office or procedure the money actually produced.
Creative and page rules
Do
Don't
The offer
MedScale Health runs paid acquisition for US dental and orthodontic practices and DSOs: Google search campaigns per office for implants, aligners, emergency and new patients, Local Services Ads where they beat search, provider-led and office-led Meta creative, a landing page for each offer, and calls and forms tied to the scheduled appointment in your PMS. Every ad and page is checked against Google's and Meta's rules before it is submitted, and the Monday report shows cost per scheduled patient by office.
Your first 30 days
Week 1
Access, an audit of your accounts and site, tracking installed, the launch offer and landing page agreed.
Week 2
Landing page built, launch ads written and designed, every ad and page pre-checked against the rules, and campaigns live by Day 14.
Week 3
Daily checks through the first full week of spend.
Week 4
First full Monday report, and the next round of ads planned from what is working.
Policy reality
Each platform's position for this category, with how we run it underneath. Where a cell names a certification it is LegitScript, the third-party certification Meta and Google require before a pharmacy or telehealth provider can advertise prescription drugs, unless the cell says otherwise.
What we run
Set at kickoff, reported against weekly, measured by the tracking we install in week one.
Dental & ortho questions
Yes, when the group wants to compare cost per scheduled patient across offices. MedScale runs procedure-level campaigns per office on one tracking spine, ties calls and forms to the scheduled appointment in your PMS, and reports CAC by office, by procedure and by channel every Monday.
MedScale runs Google search campaigns per office for implants, aligners, emergency and new patients, Local Services Ads where they beat search, and provider-led Meta creative, with every ad pre-checked against policy before launch. The ad accounts, pages, creative and tracking stay in the practice's name.
A dental practice starts with MedScale's free Growth Audit, a written 90-day plan delivered within five business days of access. Campaigns are live by Day 14 from access when certifications are in place, engagements run month to month, and there is no minimum ad spend.
If the agency is good and you can see cost per scheduled patient by office, probably nothing, and MedScale will say so. If the reporting stops at calls and clicks, the gap is attribution and tracking, which is the part MedScale owns outright.
From the answers library
As of October 2026, GLP-1 and weight loss ads on Meta targeted to adults 18 and over can use before-and-after photos, because Meta's July 22, 2026 Health and Wellness update stopped rejecting them on sight; the claims around the image now decide review. MedScale Health, a paid ads agency for US telehealth brands and clinics, treats the format as usable but unforgiving and uses no before-and-after imagery in the ads it builds. Inferiority statements, pinched-fat close-ups and timed outcome promises without a disclaimer still fail.
Reviewed October 24, 2026
As of October 2026, Meta's Privacy Violations and Personal Attributes policy says “ads must not contain content that asserts or implies personal attributes,” and it names “physical or mental health (including medical conditions),” so weight loss copy about the reader's body fails. MedScale Health, a paid ads agency for US telehealth brands and clinics, checks every weight loss ad against that sentence before it spends and writes the creative in brand voice, so no line is about the viewer. Meta's change log shows the policy unchanged since June 2024.
Reviewed October 24, 2026
As of October 2026, a HIPAA covered clinic should get the patient's signed HIPAA authorization before a treatment photo appears in any ad, with every core element 45 CFR 164.508 lists, a revocation route and an expiry. MedScale Health, a paid ads agency for US telehealth brands and clinics, makes no before-and-after ads as a house rule, and pre-checks the creative it does make against the FTC's testimonial rules and each platform's policy. A clinic running its own before-and-after ads must pass those same rules.
Reviewed October 24, 2026
As of October 2026, med spa and aesthetic clinic ads are open on Google with realistic claims and open on Meta with limits: cosmetic procedure ads must target adults and may show before-and-after results, including Botox and filler since July 22, 2026. MedScale Health, a paid ads agency for US telehealth brands and clinics, pre-clears med spa creative against Meta's health and personal attributes standards before spend. Inferiority statements and second-person lines about the viewer's looks still fail, and TikTok may allow US cosmetic clinic ads for adults.
Reviewed October 24, 2026
Growth audit
We audit the ads, the landing pages, the tracking and the compliance posture, then hand you the roadmap. The people writing it have run the same funnel from the inside. You keep it whether or not we work together.