Service
Healthcare Ad Creative
Statics, motion and creator video in sets of 5 to 7 per campaign, refreshed monthly and pre-checked against health policy.
Where this goes wrong
Healthcare creative fails in two ways. Some of it never runs: a hook that asks about the viewer's symptoms, a before-and-after, a drug name the account is not certified to use, and the reviewer rejects it after the budget is set. The rest runs and goes stale: one hero ad carries the account until it tires, nobody has the next round ready, and cost per patient drifts up while the team waits on a shoot. Most agencies fix one problem and cause the other.
What we do
The work, line by line.
What is included
- A launch set of 5 to 7 ads per campaign
- Statics and motion video, cut for each placement
- Creator and founder video briefs, edited for paid use
- Policy pre-check of every ad, with a written note
- A new creative round every month, approved in one pass
- Disclaimers and required wording on every ad
How it fits with the rest
- Paid AdsThe sets run inside campaigns structured by regulation level and read against bookings.
- Landing Pages for Healthcare AdsThe page carries the same offer and the same wording rules as the ad that sent the click.
- Paid Media Strategy and ReportingThe Monday report shows which ads to keep, which to cut and what the next round tests.
The report reads the same whichever services you buy, because all of them run on the same server-side tracking. See how the tiers bundle them.
Our commitment
A pre-checked launch set of 5 to 7 ads per campaign, approved by you.
Condition: Brand assets, one round of feedback, and a founder, clinician or creator we can brief.
Healthcare Ad Creative questions
What buyers ask before they sign.
How many ads do we get?
A set of 5 to 7 per campaign at launch, then a new round every month: two new ideas, new versions of last month's winners, and one or two founder or creator videos. Each week the weakest ads are switched off so the budget sits with the ones that bring bookings.
Do you use before-and-after images?
No, and that is our own house rule, not Meta's. As of October 2026, Meta allows before-and-after images in 18+ ads for cosmetic procedures, and 18+ weight-loss ads may show the product and its impact (a change dated July 22, 2026). Statements of inferiority, pinching-fat close-ups and timed outcome promises without qualifiers are still prohibited. We leave before-and-after out because it invites the rejections that sit next to it.
Can you use AI-generated people or actors?
Not as patients or clinicians. No AI image, avatar or actor is presented as a patient or a clinician in our ads, and we never write, pay for or filter reviews. Real founders, clinicians and creators on camera are what we brief for.
Can the ads name the drug?
Only when the account is certified and authorized to promote it. Until then the ads sell the program and the consultation. A compounded drug is always described as compounded, not FDA-approved, and never as the branded product.
What is creator content, and who runs the creators?
Short videos from creators or your own team, briefed by us for paid use and run as ads from your account, with disclosures and usage rights in place. We do not run an influencer or organic creator program. If you have one, we can run its best videos as ads.
Who owns the creative?
You do. Every file is delivered to your accounts and stays there if we part ways.
From the answers library
Answers behind this service.
What Does GLP-1 Ad Creative That Survives Review Look Like?
As of October 2026, creative that consistently clears review in this category shares one structural property: nothing in it asserts anything about the person seeing it. MedScale, a paid acquisition agency for telehealth brands and clinics, builds GLP-1 creative around the programme, the clinician and the mechanism rather than the patient, which keeps it clear of Meta's personal attributes rule and of the claims Meta still bans: inferiority statements, pinched-fat close-ups and timed promises without a qualifier.
Reviewed October 5, 2026
What TRT Ad Creative Passes Meta and Google Review?
As of October 2026, TRT creative passes review when it sells the clinic rather than the hormone: a clinician on camera, the steps of the process, a clear price for the visit and labs, and a consultation as the first step. Body before-and-after, second-person "low T" lines and naming testosterone without LegitScript and platform authorization are what fail. MedScale Health, a paid acquisition agency for telehealth brands and clinics, builds TRT creative on these four formats.
Reviewed October 6, 2026
What Mental Health Ad Copy Gets Approved, and What Gets Rejected?
As of October 2026, mental health ad copy gets approved when it describes the service and rejected when it describes the reader. Meta bars ads that assert or imply a viewer's mental health, Meta and Google both reject promised outcomes, and condition-based targeting is largely closed on both. MedScale Health, a paid acquisition agency for telehealth brands and clinics, writes and pre-checks behavioral health ads against these rules. The ten pairs below are fictional.
Reviewed October 6, 2026
How Should a Therapy Practice Write Meta Ads That Pass Review?
As of October 2026, therapy ads on Meta pass when they describe the service and fail when they describe the viewer. Meta's personal attributes policy bars copy that asserts or implies a mental health condition, including in the viewer's family. Therapy needs no Meta authorization, but health ads must target people 18 and over, can't promise outcomes on a timeline, and can't use audiences that reference a health condition. MedScale Health, a paid acquisition agency for telehealth brands and clinics, writes and pre-checks these ads.
Reviewed October 6, 2026
What Is Meta's Personal Attributes Policy and Why Does It Block Weight Loss Ads?
As of October 2026, Meta's personal attributes policy prohibits ads that assert or imply knowledge of a person's characteristics, and it names physical or mental health, including medical conditions, explicitly. It blocks weight loss advertising because the standard direct-response opening, a question addressed to the reader about their own body, is precisely what the rule forbids. MedScale, a paid acquisition agency for telehealth brands and clinics, treats it as the single highest-value rule to design around in this category.
Reviewed October 5, 2026
Can You Use Before and After Photos in GLP-1 Ads?
As of October 2026, sometimes. Meta's Health and Wellness policy changed on July 22, 2026: before-and-after imagery for weight loss and cosmetic ads is no longer rejected on sight, and the claims around the image now decide the outcome. Statements of inferiority about appearance, pinched-fat close-ups, and outcome promises within a set timeframe without a disclaimer still fail, and prescription GLP-1 promotion still needs LegitScript certification. MedScale, a paid acquisition agency for telehealth brands and clinics, treats the format as usable but unforgiving.
Reviewed October 5, 2026
Can You Name Ozempic, Wegovy or Zepbound in Your Ads?
As of October 2026, naming a branded GLP-1 raises two separate questions: trademark exposure to the manufacturer, and platform rules on prescription drugs. Google now lets US ads and landing pages name prescription drugs without certification, but keyword-targeting them needs certification and telemedicine providers need it anyway; Meta needs LegitScript and its authorization. MedScale, a paid acquisition agency for telehealth brands and clinics, generally keeps branded drug names out of paid creative, because the traffic rarely justifies the exposure.
Reviewed October 5, 2026
Growth audit
See where your growth is leaking.
We audit the ads, the landing pages, the tracking and the compliance posture, then hand you the roadmap. The people writing it have run the same funnel from the inside. You keep it whether or not we work together.
- Reviewed
- Funnel, tracking, and compliance posture
- Discussed
- One 30-minute call with the operator on your account
- Delivered
- A written roadmap within 5 business days