Service
Landing Pages for Healthcare Ads
One offer and one button per page, built to the same policy as the ad and fast on a phone.
Where this goes wrong
Meta and Google review the landing page as well as the ad. A page that lists medications with prices and a cart reads as a pharmacy and pulls the whole account into prescription-drug policy. A home page that offers a dozen things loses the person who clicked an ad about one of them. Most healthcare sites were built by someone who did neither the policy read nor the conversion math, and the ad budget pays for it every month.
What we do
The work, line by line.
What is included
- Policy read of the current site, with a written list of what would trigger a restriction
- One landing page per offer and audience, built and hosted
- Booking tool and calendar integration
- Server-side tracking installed and verified on every step
- A short guide or follow-up path for visitors not ready to book
- Monthly page test with a one-line finding
How it fits with the rest
- Paid AdsThe page and the campaign are built together, so the policy read covers both.
- Healthcare Ad CreativeEach page repeats the offer and wording of the ads that point at it.
- Paid Media Strategy and ReportingThe tracking on every step is what puts bookings on the Monday report.
The report reads the same whichever services you buy, because all of them run on the same server-side tracking. See how the tiers bundle them.
Our commitment
A policy-clean landing page with verified tracking, before the first ad runs.
Condition: Access to your domain, your booking tool and one round of copy review.
Landing Pages for Healthcare Ads questions
What buyers ask before they sign.
Can you work with the website we already have?
Usually. MedScale starts with a policy read of the current site and a list of what would trigger a restriction. If the fixes are pages and copy, MedScale makes them in your CMS. If the site cannot be made compliant, MedScale says so and builds dedicated ad landing pages beside it, so the ads never point at the problem.
Do we need a separate landing page for every campaign?
One per offer and audience, not one per ad. A GLP-1 program and a TRT program need separate pages because the policy rules, the candidacy questions and the booking path differ. Two Meta ads for the same program share a page.
Which platforms do you build on?
Next.js for new pages, because it loads fast and MedScale controls every byte the tracking sends. MedScale also works inside WordPress and Webflow when the site is already there and can be made compliant.
Will the page be HIPAA compliant?
A marketing page is not a covered system, but the booking path is. Form and calendar vendors sit under a BAA, tracking runs server-side with neutral event names, and no name, email, phone number, IP address or browser ID is sent to an ad platform. No condition or medication appears in a URL or an event name. MedScale documents the data path so your compliance officer can review it.
Who owns the pages when the engagement ends?
You do. The code, the domain, the hosting account and the tracking configuration are yours from day one, and MedScale hands over documentation if the work moves in-house.
From the answers library
Answers behind this service.
What Makes a Telehealth Landing Page Pass Meta and Google Review?
As of October 2026, a telehealth landing page passes Meta and Google review when it reads as a clinic rather than a pharmacy: the program and prescriber first, medication detail second, and no drug-name headlines or per-drug pricing without certification. MedScale Health, a paid ads agency for US telehealth brands and clinics, builds every page to those rules. Each page also needs a prescription-required statement, provider credentials, a results-vary line and a working privacy policy, because both platforms review the page as part of the ad.
Reviewed October 24, 2026
Can Your Telehealth Ads Show a Monthly Price?
As of October 2026, telehealth ads can show a monthly price if it is the real price: the figure a patient pays, with mandatory fees included or shown beside it. MedScale Health, a paid ads agency for US telehealth brands and clinics, checks every ad price against checkout before launch. The FTC's October 2 suit against Lens.com targets low search-ad prices followed by a mandatory checkout fee, and its October 5 letters to 24 large healthcare companies say a price that omits fees can deceive.
Reviewed October 24, 2026
How Do You Launch a Telehealth Brand? The Compliance Checklist
As of October 2026, a telehealth brand that can advertise on day one settles its visit model and states first, contracts prescribers, an EHR, a pharmacy and payments in its own name, and builds a clinic-first site structured for LegitScript review. MedScale Health, a paid ads agency for US telehealth brands and clinics, launches the ads, landing pages and LegitScript filings for that build. Tracking goes in server-side, with generic event names, from the first visit.
Reviewed October 24, 2026
What Is Meta's Personal Attributes Policy and Why Does It Block Weight Loss Ads?
As of October 2026, Meta's Privacy Violations and Personal Attributes policy says “ads must not contain content that asserts or implies personal attributes,” and it names “physical or mental health (including medical conditions),” so weight loss copy about the reader's body fails. MedScale Health, a paid ads agency for US telehealth brands and clinics, checks every weight loss ad against that sentence before it spends and writes the creative in brand voice, so no line is about the viewer. Meta's change log shows the policy unchanged since June 2024.
Reviewed October 24, 2026
What Consent Do You Need to Use Patient Before-and-After Photos in Ads?
As of October 2026, a HIPAA covered clinic should get the patient's signed HIPAA authorization before a treatment photo appears in any ad, with every core element 45 CFR 164.508 lists, a revocation route and an expiry. MedScale Health, a paid ads agency for US telehealth brands and clinics, makes no before-and-after ads as a house rule, and pre-checks the creative it does make against the FTC's testimonial rules and each platform's policy. A clinic running its own before-and-after ads must pass those same rules.
Reviewed October 24, 2026
Should a Telehealth Brand Start on Meta or Google?
As of October 2026, a telehealth brand that prescribes online and isn't yet certified should start on Meta, because Meta lets any telehealth brand promote its services without authorization while Google's prescription drug service ads wait for LegitScript and Google certification. MedScale Health, a paid ads agency for US telehealth brands and clinics, sets the order at a free growth audit from certification, search demand and budget. Once certified on both, start where demand is: Google Search when people already search for the offer, Meta when they don't yet.
Reviewed October 24, 2026
One State, a Few or All 50: Where Should Telehealth Ads Launch?
As of October 2026, telehealth ads should launch in every state where your clinicians are licensed and your pharmacy can ship, in one ad set rather than one per state, unless capacity or a state-specific offer says otherwise. MedScale Health, a paid acquisition agency for telehealth brands and clinics, builds targeting from the licensed states and reads results by state before adding more. Licensing sets the map, because care happens where the patient is. On Meta, switch off the option that reaches people outside your states; on Google, use Presence targeting.
Reviewed October 24, 2026
Growth audit
See where your growth is leaking.
We audit the ads, the landing pages, the tracking and the compliance posture, then hand you the roadmap. The people writing it have run the same funnel from the inside. You keep it whether or not we work together.
- Reviewed
- Funnel, tracking, and compliance posture
- Discussed
- One 30-minute call with the operator on your account
- Delivered
- A written roadmap within 5 business days