Service

Strategic Support

A fractional growth lead, one weekly report, compliance review and a forecast you can budget against.

Five people at a conference table with a laptop and printed pages, one explaining a point

Where this goes wrong

Most clinics and telehealth brands have three vendors and nobody whose job is the whole funnel. The ad agency reports clicks, the web person reports uptime, the EHR reports visits, and the owner reconciles it at the kitchen table on Sunday night. Decisions about budget, a new program, a new state or a new channel get made on instinct and reviewed after the money is spent.

What we do

The work, line by line.

Fractional growth leadOne senior operator who owns the number, runs the weekly call, and is accountable for cost per patient across every channel.
Weekly reportingSpend, leads, consults, patients and cost per patient by channel and location, reconciled to your booking tool. One page, same format every Monday.
Compliance reviewEvery new offer, program, page and campaign checked against platform policy, FTC health-claim rules and state telehealth limits before it launches.
ForecastingA budget-to-patient model by channel, updated monthly, used to decide what to fund next quarter and when a new location or state pays back.
VendorsWe run your other vendors to the same report, or tell you which ones to replace.

What is included

  • Weekly 45-minute growth call with a written agenda and a decisions log
  • The Monday report
  • Quarterly forecast and budget plan
  • Pre-launch compliance review of offers, pages and creative
  • Slack or email access with a next-business-day answer

How it fits with the rest

The report reads the same whichever services you buy, because all of them run on the same server-side tracking. See how the tiers bundle them.

Our commitment

First Monday report delivered and a 90-day plan with a forecast behind it.

Condition: Read access to ad accounts, the booking tool and the last twelve months of spend.

ByDay 14Book the audit

Strategic Support questions

What buyers ask before they sign.

Is this advice, or do you do the work?

Both, depending on the tier. On its own, Strategic Support is the growth lead, the report, the compliance review and the forecast, and your vendors execute. Paired with our paid, web or lifecycle services, the same person runs those teams.

How is this different from a fractional CMO?

A fractional CMO usually brings brand and a slide deck. This role brings a report reconciled to your booking tool, a compliance read on every launch, and a forecast you can budget against. It is closer to a head of growth who has run regulated accounts before.

What is in the weekly report?

Spend, leads, consults, patients and cost per patient, by channel and by location. Week over week and against the forecast. One finding and one decision at the bottom. It fits on a page because a report that does not fit on a page does not get read.

Do you have to run our ads to do this?

No. Read access is enough to build the report and the forecast. If the numbers show your current agency is doing well, we say so, and the role stays advisory.

What does the compliance review check?

Platform policy on Meta, Google and TikTok for the category; FTC rules on health and pricing claims; state rules on telehealth prescribing and advertising where they apply; and what the tracking would send. It is a written pass, not a conversation, so there is a record of what was cleared.

Growth audit

See where your growth is leaking.

We audit the funnel, the tracking, and the compliance posture, then hand you the roadmap. The people writing it have run the same funnel from the inside. You keep it whether or not we work together.

Book the audit
Account already restricted? Start a rescueBuilding from scratch? Plan a telehealth buildout
Reviewed
Funnel, tracking, and compliance posture
Discussed
One 30-minute call with the operator on your account
Delivered
A written roadmap within 5 business days