Ketamine clinic advertising and marketing
MedScale Health runs paid ads for ketamine clinics: ketamine infusion, Spravato, and emerging psychedelic-assisted therapy. Real demand, a narrow advertising surface, and a category where the wrong ad gets the clinic's whole account disabled.
Where this category loses
Ketamine is a prescription drug being advertised off-label. Naming it as a product, promising outcomes for depression, or using patient testimonials trips prescription-drug and health-claims rules. Psychedelic substances beyond ketamine cannot be advertised at all. What can run, and how MedScale runs it, is on the page for ketamine clinic marketing.
Creative and page rules
Do
Don't
Policy reality
Each platform's position for this category, with how we run it underneath. Where a cell names a certification it is LegitScript, the third-party certification Meta and Google require before a pharmacy or telehealth provider can advertise prescription drugs, unless the cell says otherwise.
What we run
Set at kickoff, reported against weekly, measured by the tracking we install in week one.
Ketamine clinics questions
Clinic and consultation intent, yes. Keyword bidding on the drug itself and any outcome claims for depression or anxiety run into the healthcare and medicines policy. The campaign is built around the clinic, the treatment path, and candidacy.
Because the platforms restrict the product and the claims, the reachable audience through paid is smaller than the demand. Provider referral, organic search and email, run by the clinic or a partner, carry more of the load than in most healthcare categories. The paid plan is built to sit alongside them, and the tracking credits every source so budget goes where assessments come from.
From the answers library
As of October 2026, an in-person ketamine clinic can run Google Search ads and name ketamine in US ad text and landing pages without certification, but keyword-targeting ketamine needs certification, and telehealth ketamine needs LegitScript plus Google certification before ads serve. MedScale Health, a paid ads agency for US telehealth brands and clinics, builds ketamine campaigns on clinic and consultation intent first and makes no depression cure claims.
Reviewed October 24, 2026
As of October 2026, a ketamine clinic can advertise its clinic and care on Meta to people 18 and over, but an ad that promotes ketamine as a prescription drug needs active LegitScript certification and Meta's authorization, in the US, Canada or New Zealand. MedScale Health, a paid ads agency for US telehealth brands and clinics, runs ketamine clinics on Meta care-first, with ads about the clinicians, the evaluation and the setting. Ketamine is Schedule III and not FDA-approved for any psychiatric disorder.
Reviewed October 24, 2026
As of October 2026, Google disapproves telehealth ads for three recurring reasons: the advertiser is not certified to promote telemedicine or prescription medication, the landing page makes claims the policy treats as unsupported, or the campaign promotes a substance Google restricts outright. MedScale Health, a paid ads agency for US telehealth brands and clinics, checks certification status first, because an uncertified account keeps failing review however carefully the creative is written.
Reviewed October 24, 2026
As of October 2026, US telemedicine providers and online pharmacies need LegitScript certification before Google or Meta will run their prescription-drug advertising. MedScale Health, a paid ads agency for US telehealth brands and clinics, treats certification as a launch dependency, because campaigns planned around an uncertified account will not deliver. Google names LegitScript as the accreditation for US telemedicine providers, and Meta requires active LegitScript certification plus its own authorization to promote a prescription drug.
Reviewed October 24, 2026
Growth audit
We audit the ads, the landing pages, the tracking and the compliance posture, then hand you the roadmap. The people writing it have run the same funnel from the inside. You keep it whether or not we work together.