Meta and Google for med spas

Med spa advertising on Meta and Google

MedScale Health is a med spa paid-ads agency for US clinics: injectables, body contouring, laser, skin and weight-loss add-ons. A visual category where the visuals are exactly what the platforms restrict, and where a weight-loss menu quietly changes which rules apply.

Aesthetician finishing a facial treatment in a clinical treatment room

Where this category loses

Statements of inferiority about appearance and "look 10 years younger" hooks trip Meta's health and personal-attributes rules. 18+ cosmetic ads may show before-and-after, since July 22, 2026 including Botox and filler results, but those rules still apply. Adding GLP-1 to the menu moves the account into prescription-drug territory without anyone noticing until the restriction lands.

Creative and page rules

What clears review for med spa & aesthetics.

Do

  • Treatment explainers, provider credibility and studio visuals
  • 18+ targeting for every cosmetic procedure
  • Separate pages and campaigns for any prescription add-on
  • Booked treatments tied to the campaign

Don't

  • Statements of inferiority about appearance
  • "Look 10 years younger" or idealized-body framing
  • GLP-1 on the same page and ad set as the cosmetic menu
  • Injectables promoted as products on TikTok

The offer

What do you get with MedScale as your med spa ad agency?

MedScale Health runs paid acquisition for US med spas and aesthetic clinics: treatment-intent Google search, Meta creative built on treatment explainers, provider credibility and studio visuals and aimed 18 and over, a landing page for each offer, and booked treatments tied to the campaign through your booking platform. Every ad and page is checked against Meta's and Google's rules before it is submitted. A GLP-1 or other prescription add-on gets its own pages and campaigns, and MedScale helps with the LegitScript application where those ads need it.

Campaigns
Meta and Google Ads, set up and run inside your own accounts. TikTok where the category allows it.
Ad creative
8 ads at launch, statics and motion video. On Growth, 6 new ads every month; on Scale, a new round every week.
Landing pages
A page for each offer, written for the ad that sends people to it, on your domain.
Tracking
Server-side conversion tracking under a BAA, so no health information reaches the ad platforms.
Compliance review
Every ad and page checked against Meta's, Google's and TikTok's health rules before it is submitted, with the rule it clears written down.
Reporting
A written report every Monday: spend, patients and cost per patient by campaign, what we changed and why. Calls on your package's schedule.
Ownership
Ad accounts, pages, creative and tracking stay in your name. We work as a partner on your accounts.

Your first 30 days

  1. Week 1

    Access, an audit of your accounts and site, tracking installed, the launch offer and landing page agreed.

  2. Week 2

    Landing page built, launch ads written and designed, every ad and page pre-checked against the rules, and campaigns live by Day 14.

  3. Week 3

    Daily checks through the first full week of spend.

  4. Week 4

    First full Monday report, and the next round of ads planned from what is working.

Start with a free Growth Audit

Policy reality

What each platform allows for med spa & aesthetics.

Each platform's position for this category, with how we run it underneath. Where a cell names a certification it is LegitScript, the third-party certification Meta and Google require before a pharmacy or telehealth provider can advertise prescription drugs, unless the cell says otherwise.

Checked 2026-10-23How the platforms compare

Meta

Open
Rejects the ad
  • Statements of inferiority about appearance
  • "look younger" personal-attribute framing
  • Results promised by a set date without a qualifier
  • Under-18 targeting
Risks the account
Adding prescription weight-loss to the menu without restructuring pages and ads
Requires
None for cosmetic services. 18+ ads for cosmetic procedures may depict before-and-after transformation, and since July 22, 2026 that includes Botox and filler results. Prescription add-ons follow the GLP-1 row.
How we run it
18+ targeting for cosmetic procedures. Those ads may show before-and-after transformation, since July 22, 2026 including Botox and filler results; statements of inferiority, personal-attribute hooks and results promised by a set date are still out. Our house rule is stricter: no before-and-after in the ads we run. Treatment-explainer and provider-led creative is the structure we use.

Google Ads

Open
Rejects the ad
  • Unrealistic claims
  • Prescription drug keywords for add-ons without certification
Risks the account
Drug-term bidding for weight-loss add-ons
Requires
None for cosmetic treatments. Since October 29, 2025, an in-person med spa can name a prescription add-on in US ad text and on its landing page; keyword-targeting the drug needs Google's certification, and online prescribing needs telemedicine certification.
How we run it
Cosmetic procedures open with realistic claims. Prescription weight-loss add-ons follow the drug rules on the weight-loss page: an in-person clinic can name the drug in US ad text, but drug keywords need Google's certification.

TikTok

Restricted
Rejects the ad
  • Cosmetic-procedure ads restricted by market
  • Transformation content
Risks the account
Injectables promoted as products
Requires
No certification path. Nothing to file.
How we run it
Strong organic and awareness channel for treatment content; cosmetic-procedure ads are restricted by market and require realistic claims.

What we run

The playbook for med spa & aesthetics.

Pre-checked against policy before launch
Every ad
Report on cost per booked treatment
Monday
Attribution live
Wk 2

Set at kickoff, reported against weekly, measured by the tracking we install in week one.

Creative that clears review
Treatment explainers, provider credibility and studio visuals. Meta allows 18+ cosmetic before-and-after since July 2026; our house rule keeps it on your treatment pages and out of the ads we run. Pre-cleared before spend.
Local search and Meta in one plan
Treatment-intent search plus Meta on local discovery, with offer structure that does not violate pricing rules. The full plan is on the page for med spa marketing for aesthetic clinics.
Booking attribution
Booked treatments tied to the campaign through your booking platform, with compliant tracking if the menu includes prescription services.
Live by Day 14
MedScale starts with a free growth audit; campaigns are live by Day 14 from access when certifications are in place.

Med spa & aesthetics questions

What clinics ask us first.

Why would a med spa choose MedScale as its ad agency?

MedScale suits a med spa that wants every ad pre-checked and every booking traced to its campaign. MedScale checks each ad and page against Meta's and Google's rules before it is submitted, keeps any GLP-1 or other prescription add-on on its own pages and campaigns, and ties booked treatments to the campaign through your booking platform.

Does MedScale use before-and-after photos in med spa ads?

No. Meta has allowed 18+ cosmetic before-and-after since July 22, 2026, including Botox and filler results, but MedScale's house rule keeps before-and-after on your treatment pages and out of the ads it runs. The ads use treatment explainers, provider credibility and studio visuals instead, each pre-cleared before spend.

How does a med spa start with MedScale?

A med spa starts with MedScale's free Growth Audit, a written 90-day plan delivered within five business days of access. Campaigns are live by Day 14 from access when certifications are in place, engagements run month to month, and there is no minimum ad spend.

We added GLP-1 injections to our med spa menu. Does that change our ads?

Yes, materially. Prescription weight-loss moves the relevant pages and ads under the prescription-drug rules on both Meta and Google. The med spa creative can stay as it is; the weight-loss program needs its own pages, its own campaigns, and the structure described on the medical weight-loss page.

Go deeper on med spa & aesthetics

From the answers library

Platform rules Med spa & aesthetics clinics run into.

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Growth audit

See where your growth is leaking.

We audit the ads, the landing pages, the tracking and the compliance posture, then hand you the roadmap. The people writing it have run the same funnel from the inside. You keep it whether or not we work together.

Book the audit
Account already restricted? Start a rescueLaunching a new brand? Plan your telehealth launch
Reviewed
Funnel, tracking, and compliance posture
Discussed
One 30-minute call with the operator on your account
Delivered
A written roadmap within 5 business days