Meta and Google for med spas

Med Spa & Aesthetics

Injectables, body contouring, laser, skin and weight-loss add-ons. A visual category where the visuals are exactly what the platforms restrict, and where a weight-loss menu quietly changes which rules apply.

Aesthetician finishing a facial treatment in a clinical treatment room

Where this category loses

Before/after imagery, idealized bodies, and "look 10 years younger" claims trip Meta's health and personal-attributes rules. Adding GLP-1 to the menu moves the account into prescription-drug territory without anyone noticing until the restriction lands.

Creative and page rules

What clears review for med spa & aesthetics.

Treatment explainers, provider credibility and studio visuals
18+ targeting for every cosmetic procedure
Separate pages and campaigns for any prescription add-on
Booked treatments tied to the campaign

Don't

Before/after imagery
"Look 10 years younger" or idealized-body framing
GLP-1 on the same page and ad set as the cosmetic menu
Injectables promoted as products on TikTok

Policy reality

What each platform allows for med spa & aesthetics.

Positions are the same cells as the Policy Tracker, with how we run each platform for this category underneath. Where a cell names a certification it is LegitScript, the third-party certification Meta and Google require before a pharmacy or telehealth provider can advertise prescription drugs, unless the cell says otherwise.

Checked 2026-08-30Full policy tracker

Google Ads

Open

Rejects the ad: Unrealistic claims
Prescription add-ons named without certification
Risks the account: Drug-term bidding for weight-loss add-ons
Requires: No certification. Standard account and creative review.
How we run it: Cosmetic procedures open with realistic claims. Prescription weight-loss add-ons follow the drug rules on the weight-loss page.

TikTok

Restricted

Rejects the ad: Cosmetic-procedure ads restricted by market
Transformation content
Risks the account: Injectables promoted as products
Requires: No certification path. Nothing to file.
How we run it: Strong organic and awareness channel for treatment content; cosmetic-procedure ads are restricted by market and require realistic claims.

What we run

The playbook for med spa & aesthetics.

First-pass ad approval: 90%+
Cost per booked treatment: −20–35%
Attribution live: Wk 2

Set at kickoff, reported against weekly, measured by the tracking we install in week one.

Creative that clears review: Treatment explainers, provider credibility, and studio visuals in place of transformations. Pre-cleared before spend.
Local search and Meta in one plan: Treatment-intent search plus Meta on local discovery, with offer structure that does not violate pricing rules.
Booking attribution: Booked treatments tied to the campaign through your booking platform, with compliant tracking if the menu includes prescription services.

Med spa & aesthetics questions

What clinics ask us first.

We added GLP-1 injections to our med spa menu. Does that change our ads?

Yes, materially. Prescription weight-loss moves the relevant pages and ads under the prescription-drug rules on both Meta and Google. The med spa creative can stay as it is; the weight-loss program needs its own pages, its own campaigns, and the structure described on the medical weight-loss page.

Other clinic verticals

Growth audit

See where your growth is leaking.

We audit the funnel, the tracking, and the compliance posture, then hand you the roadmap. The people writing it have run the same funnel from the inside. You keep it whether or not we work together.

Book the audit

Account already restricted? Start a rescue Building from scratch? Plan a telehealth buildout

Reviewed: Funnel, tracking, and compliance posture
Discussed: One 30-minute call with the operator on your account
Delivered: A written roadmap within 5 business days