Mental health telehealth advertising

Channels

Google Search on care intent by service line: therapy, psychiatry, ADHD evaluation, each its own campaign and page. Meta on clinician-led and "how it works" creative. TikTok for clinician content that builds the brand.

Creative that passes

Care is available, here is the clinician, here is how matching works, here is the first week. Conditions named as things the service treats. Medication mentioned as "medication management with a psychiatric provider", never as a drug.

Landing page

Service-line pages with insurance and self-pay handled up front. ADHD pages describe evaluation and follow-up and say plainly that controlled substances are prescribed only when clinically appropriate and within state and federal rules.

Tracking

Server-side events with generic names, under a BAA. No name, email, phone number, IP address or browser ID reaches an ad platform, and no condition, screener score, form field or URL path either. The click ID rides into the booking platform so the completed first session, not the form, is what gets attributed.

What we measure

CPQL

Cost per qualified lead: intake completed, in a covered state, insurance or self-pay confirmed.

Consult booked

First session or evaluation scheduled, attributed to the campaign.

Rx issued

For psychiatry, a prescription written after evaluation, reported from the platform.

90-day retention

Members still in care at month three, by service line.

Reported weekly by campaign from the tracking installed in the first two weeks. We publish the definitions, not a benchmark, because the number depends on your price, your states and your pharmacy.