Clinic marketing agency for paid ads
Booked appointments, not clicks.
MedScale Health runs paid ads for US clinics and practices, built for how they buy: local intent, phone calls, front-desk conversion, and partners who want to see cost per new patient by office. We run that playbook on tracking that keeps every patient attribute out of the ad platforms.
The playbook
Three things every clinic engagement runs on.
- Search on treatment intent
- Patients search for the treatment, then the clinic. Campaigns are built by service line and location, and restricted drug terms stay out of the keyword list so the account stays clean.
- Attribution to the appointment
- Call tracking and form events tied to the scheduled appointment in your PMS or EHR. The report shows patients per campaign, not phone calls per campaign.
- One data spine across locations
- Every office, every channel, one compliant tracking layer. CAC by location and by procedure, with nothing sensitive forwarded to an ad platform.
Practices buy differently from telehealth brands, so they should test an agency on clinic terms: accounts in the clinic's name, a pre-check on every ad, and reports by location against booked appointments.
MedScale starts with a free growth audit; campaigns are live by Day 14 from access when certifications are in place. See how long clinic ads take to book patients.
Verticals
Each category has its own rules. We treat it that way.
Platform levels checked 2026-10-23. How the platforms compare
Filled means open, outlined means a named certification unlocks it (usually LegitScript, the third-party certification Meta and Google require before a pharmacy or telehealth provider can advertise prescription drugs), hatched means clinic positioning only, struck means closed.
| Vertical | Meta | Google Ads | TikTok | Open page |
|---|---|---|---|---|
| Google Ads & Meta for weight-loss clinicsMedical Weight Loss Clinics | CertificationLegitScript | CertificationLegitScript | Restricted | |
| Patient acquisition for TRT and men's healthTRT & Men's Health Clinics | CertificationLegitScript | CertificationLegitScript | Restricted | |
| Google Ads & Meta for mental health practicesMental Health & Psychiatry Practices | Restricted | Restricted | Open | |
| Ketamine clinic advertising and marketingKetamine & Psychedelic Therapy Clinics | Restricted | Restricted | Closed | |
| Patient acquisition for DSOs and ortho groupsDental & Orthodontic Groups | Open | Open | Open | |
| Meta and Google for med spasMed Spa & Aesthetics | Open | Open | Restricted |
Agency pages
Agency pages for clinics and telehealth brands.
A clinic advertising a treatment and a telehealth brand prescribing it online run into different rules, so each category has its own page: what Meta, Google and Microsoft allow today, what needs certification first, how the campaigns are built, and the answers behind them.
Telehealth brands
From the answers library
Clinic advertising rules, by treatment.
What Are the Rules for Medical Weight Loss Clinic Ads on Meta and Google?
As of October 2026, an in-person medical weight loss clinic can advertise its program on Meta and Google without certification, and may name semaglutide in US Google ad text and on its page, but not keyword-target it. MedScale Health, a paid ads agency for US telehealth brands and clinics, pre-clears clinic creative against Meta's health and personal attributes standards before spend. On Meta, only telehealth providers, pharmacies and manufacturers can be authorized to promote the drug; ads target adults, and inferiority statements, pinched-fat close-ups and "tired of the weight?" hooks fail.
Reviewed October 24, 2026
How Do You Run Meta Ads for a Med Spa?
As of October 2026, a med spa should run Meta ads as a few well-funded campaigns grouped by treatment, aimed at adults near the clinic, with offers that say what the price includes. MedScale Health, a paid acquisition agency for telehealth brands and clinics, builds med spa accounts this way and checks every ad against Meta's health rules before submission. Instant forms work if they ask no health or insurance questions, which Meta bars without its prior permission; cosmetic before-and-after is allowed for adults, but inferiority statements and timed promises are not.
Reviewed October 24, 2026
Which Google Ads Keywords Can a Psychiatry Practice Use?
As of October 2026, a psychiatry practice can bid on provider, service, coverage and location keywords on Google without certification, but keyword-targeting prescription drug names needs Google certification, and telepsychiatry that prescribes online needs LegitScript and Google certification. MedScale Health, a paid ads agency for US telehealth brands and clinics, builds psychiatry accounts on that split, with controlled-substance names as negatives. Health is a sensitive category, so remarketing and customer match are off.
Reviewed October 24, 2026
How Do You Market a TMS Clinic on Google and Meta?
As of October 2026, a TMS clinic can advertise on Google Search and Meta without LegitScript, because TMS is a device treatment, not a prescription drug service or an addiction service. MedScale Health, a paid ads agency for US telehealth brands and clinics, runs TMS campaigns on treatment and location intent and checks every ad against the device's cleared uses. The limits are claims and audiences: no response-rate, cure or timeline promises, no copy about the viewer's condition, and no condition-based audiences.
Reviewed October 24, 2026
More answers on this
- Can You Advertise Ketamine Therapy on Google?
- What Are the Advertising Rules for Med Spas and Aesthetic Clinics on Meta and Google?
- What Consent Do You Need to Use Patient Before-and-After Photos in Ads?
- Can You Advertise a Fertility Clinic or IVF on Meta and Google?
- Can You Advertise IV Therapy, NAD+ and Hyperbaric Oxygen on Meta and Google?
- What Can Paid Ads Do for Behavioral Health Marketing?
Clinic questions
What practices ask before they hire.
What does MedScale do for clinics?
MedScale runs paid acquisition for US clinics and practices: Meta, Google and Microsoft ads, the ad creative, the landing pages the ads point to, and server-side tracking under a BAA with neutral event names. It works with medical weight loss, TRT and men's health, mental health and psychiatry, ketamine, dental and orthodontic, and med spa and aesthetic practices.
How does MedScale report results for a clinic?
MedScale reports patients per campaign, not phone calls per campaign. Call tracking and form events are tied to the scheduled appointment in your PMS or EHR, and a practice with several offices sees cost per new patient by location and by procedure, with nothing sensitive forwarded to an ad platform.
How fast can a clinic's campaigns go live?
MedScale has campaigns live by Day 14 from access when certifications are in place: access, audit and tracking in week 1, then the landing page and launch ads in week 2, each checked against the platform's rules before it runs. Ads that promote prescription drugs also wait on LegitScript and each platform's own approval.
Where does a clinic start with MedScale?
A clinic starts with MedScale's free Growth Audit: a written 90-day plan covering channel mix, creative policy review, landing page and intake conversion, and tracking, delivered within five business days of access. There is no minimum ad spend, and engagements run month to month.
Can MedScale help a clinic whose ad account is restricted?
Yes. MedScale's Ad Account Rescue diagnoses the actual policy flag by hour 12, rewrites the ads and landing pages to the platform's rules, and files the appeal with evidence by hour 48. MedScale never opens a new account to get around a platform's decision.
Growth audit
See where your growth is leaking.
We audit the ads, the landing pages, the tracking and the compliance posture, then hand you the roadmap. The people writing it have run the same funnel from the inside. You keep it whether or not we work together.
- Reviewed
- Funnel, tracking, and compliance posture
- Discussed
- One 30-minute call with the operator on your account
- Delivered
- A written roadmap within 5 business days