Ad Account Rescue

Meta and Google Ad Appeal Templates for Healthcare

Decode the notice, fix the cause, then appeal with facts. Copy-ready templates for Meta's request review and Google's appeals, plus the evidence pack reviewers expect. No template can promise reinstatement. A fixed account and a factual appeal are the parts you control.

Checked October 5, 2026 against Meta's and Google's own help pages.

Two rules before you write. State only true facts: the reviewer checks every claim against the live account. And never open a new ad account, Page or Business Manager to get around a decision. Both platforms treat that as circumvention.

Decode the notice.

The label on the notice decides the path back. Read it in Meta's Account Quality or Google's Policy Manager, not the email.

Which notice did you get?

Meta

Google

Meta · One ad

Ad rejected

Usually recoverableUsually recoverable once the creative is fixed.

Where it shows
Ads Manager, on the ad
Typical cause in healthcare
Copy that implies the viewer's condition (personal attributes), a health claim, or a prescription drug named without authorization.
The path back
Rewrite the ad against the named policy and publish the new version. If you are sure the decision was wrong, request a review in Account Quality. Don't resubmit the same ad unchanged: repeated rejections in one category are what escalate to the account.
Use the template: Meta: request a review

The templates

Fill the brackets with facts. Delete what isn't true.

Meta: request a review

Where: Account Quality, on the restricted ad, ad account, business or profile.

  • Keep it short and plain. No adjectives, no pleading, no "we are a legitimate business".
  • The reviewer looks at the live account, so fix everything before you send.
  • Attach only what the form asks for.
[Before you send: state only true facts. Delete every line that isn't true for your account. The reviewer checks every claim against the live account.]

We are [business legal name], a [licensed telehealth provider / medical clinic] operating [domain]. On [date] the [ad / ad account / business account] was [rejected / restricted / disabled] under [the policy named in Account Quality].

We reviewed every ad and page against that policy. The cause was [one sentence, for example: ad copy that implied a viewer's health condition, or a landing page that named and priced a prescription drug without authorization].

Since then we have [paused and removed N ads; rewritten the landing page at URL; completed Business Verification on DATE; verified the domain; renamed conversion events to standard names; obtained LegitScript certification, ID].

The account now promotes [consultations and programs / only products we are authorized to promote], shown to adults 18+ in the US. We ask that the decision be reviewed against the current ads and pages.

Google: appeal a disapproved ad

Where: Policy Manager (Tools, then Troubleshooting), or the Ads page: select the ad, then Edit, then Appeal policy decision.

  • Each ad gets 3 appeals, at least 24 hours apart.
  • Since July 21, 2026, decisions more than 6 months old can't be appealed from the account.
  • Pick "Dispute decision" only when you are certain the policy was misapplied and can show why.
[Before you send: state only true facts. Delete every line that isn't true for your account. The reviewer checks every claim against the live account.]

Reason: [Made changes to comply with policy / Dispute decision]

Ad [ad ID] in campaign [campaign name] was disapproved on [date] under [policy name].

What we changed: [for example: removed the prescription drug name from the keywords; rewrote the headline to describe the program, not the drug; changed the final URL to a page that names the licensed compounding pharmacy].

[Dispute only: why the policy does not apply, with the fact that shows it, for example: we are an in-person clinic in the US and the drug name appears in ad text only, not as a keyword.]

Google: appeal an account suspension

Where: From the suspension notice in your Google Ads account.

  • Complete advertiser verification first if Google asks for it. After 3 failed identity attempts you can't appeal.
  • Send one appeal at a time. Google says too many appeals for the same suspension may not be processed.
  • Google reinstates only in compelling circumstances, so documents carry the appeal, not prose.
[Before you send: state only true facts. Delete every line that isn't true for your account. The reviewer checks every claim against the live account.]

Account [customer ID], [business legal name], [domain]. Suspended on [date] under [policy].

What we believe Google saw: [the specific signal, for example: prescription drug terms as keywords without certification, or a landing page that looked like an online pharmacy].

What changed, with dates: [keywords removed; ads rewritten; landing page rebuilt at URL; advertiser verification completed; healthcare certification applied for or approved, case number; LegitScript certification ID].

Attached: [business registration; licences; LegitScript certificate; screenshots of the rebuilt page; list of removed keywords and ads].

We ask that the account be reviewed as it stands today.

The evidence pack

Build it once. Reuse it for every filing.

  • Business registration and licences: the legal entity, medical, pharmacy, and DEA where relevant.
  • LegitScript status: the certificate, or the application receipt with its date.
  • Screenshots of each changed page, before and after the change, with dates.
  • The list of removed or rewritten ads, with each rejection reason.
  • Verification confirmations: Meta business, Meta domain, Google advertiser.
  • A screenshot of your conversion events showing standard names only, plus your privacy policy URL.
  • A one-page diagnosis: the policy named, the cause in one sentence, and what changed.

Before you write a word

Ten questions that shape the appeal.

  1. 01What does the notice say, word for word, and on what date? Is it on an ad, the ad account, the business or a person's profile?
  2. 02Has anyone appealed already? How many times, and what changed before each one?
  3. 03Has anyone opened another ad account, Page or Business since the notice? Say so in your diagnosis: it changes how the platform reads everything else.
  4. 04Who are the admins? Does any agency or freelancer log in with a personal profile?
  5. 05Are Business Verification, domain verification and Google advertiser verification done?
  6. 06What does the landing page say today: drug names, prices, "FDA-approved", guarantees, before-and-after?
  7. 07What conversion events fire, and does any event name or URL include a drug or condition?
  8. 08Does the offer name or sell a prescription product? What is your LegitScript and Google certification status?
  9. 09Has your pharmacy partner or your business received an FDA or state board letter?
  10. 10Any bans, strikes, or FTC or FDA letters on any platform in the last five years?

The rules, quoted

What Meta and Google say about appeals.

Read on October 5, 2026. Meta publishes no limit on review requests, so we don't state one.

Common questions

How do I appeal a restricted Meta ad account?
As of October 2026, Meta handles it in Account Quality: open the restricted ad, ad account, business or profile and request a review. Fix the cause first, because the reviewer looks at the live account. Write a short, factual explanation of what caused the restriction and what you changed.
How many times can I appeal a disapproved Google ad?
Google limits each ad to 3 appeals, at least 24 hours apart. Since July 21, 2026, policy decisions more than 6 months old can't be appealed from your Google Ads account. For a suspended account, send one appeal at a time: Google says it may not process too many appeals for the same suspension.
Should I open a new ad account if mine is disabled?
No. Meta prohibits evading its enforcement, and Google says accounts related to a suspended account may be suspended, along with any new accounts the advertiser creates. Appeal the account you have, and while you wait, run on the channels still open to you.
Can an appeal template guarantee reinstatement?
No. Meta and Google make the decision, and Google says it reinstates suspended accounts only in compelling circumstances. A template helps you state the facts clearly. What moves a review is a fixed account and evidence that matches what you wrote.
What evidence should a healthcare ad appeal include?
Business registration and licences, your LegitScript status, dated screenshots of the pages you changed, the list of removed or rewritten ads, your verification confirmations, proof that your conversion events use standard names, and a one-page diagnosis naming the policy, the cause and the fix.

Ad Account Rescue

Rather not file it alone?

We diagnose the notice, rebuild the ads, pages and tracking against the named policy, and file the appeal with the evidence pack. You hear early whether the account looks recoverable, and what the plan is either way. No one can promise the platform's decision, and we don't.

Start a RescuePre-check the rewritten ads first

Go deeper

Growth audit

See where your growth is leaking.

We audit the ads, the landing pages, the tracking and the compliance posture, then hand you the roadmap. The people writing it have run the same funnel from the inside. You keep it whether or not we work together.

Book the audit
Account already restricted? Start a rescueLaunching a new brand? Plan your telehealth launch
Reviewed
Funnel, tracking, and compliance posture
Discussed
One 30-minute call with the operator on your account
Delivered
A written roadmap within 5 business days