Service

SEO and Local Visibility

Treatment-intent search and the map pack, including the drug-name queries paid cannot bid on.

Hands on a laptop keyboard with an analytics dashboard on screen

Where this goes wrong

Paid search cannot bid on the queries that matter most in regulated categories, because the drug names are restricted keywords. Organic can rank for them. Most clinics either ignore that or hand it to a generalist who writes thin "what is semaglutide" pages that Google's health-content standards bury on page four. Meanwhile the Google Business Profile has the wrong category, no reviews from the last six months, and the map pack goes to the clinic across town.

What we do

The work, line by line.

Medication and condition pagesPages that rank for the queries paid cannot touch, written to the standard Google applies to health content: a named clinician, cited sources, no outcome claims.
LocalGoogle Business Profile category, services, photos and posting cadence per location. Review requests wired into the lifecycle sequences. Citations corrected.
TechnicalCrawl, index, speed and schema fixed on the current site. Service and FAQ schema on every page we write, so assistants can quote them.
MeasurementOrganic tracked to the booked consult through the same server-side events as paid, so organic and paid sit on one report and compete on cost per consult.

What is included

  • Keyword map split by intent: program, condition, medication, location
  • Two to four clinician-reviewed pages a month
  • Google Business Profile management for every location
  • Technical fixes on the existing site
  • Monthly report with organic consults, not only rankings

How it fits with the rest

The report reads the same whichever services you buy, because all of them run on the same server-side tracking. See how the tiers bundle them.

Our commitment

Keyword map delivered, technical fixes shipped, first pages live.

Condition: CMS access and a clinician who will review copy within a week of receiving it.

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SEO and Local Visibility questions

What buyers ask before they sign.

How long before SEO produces patients?

Local changes to the Business Profile can move calls within weeks. New medication and condition pages take three to six months to rank for anything competitive. We say that on the first call, and the monthly report shows organic consults from month one so you can see the slope.

Can you write about prescription drugs when ads cannot name them?

Yes. Ad policy does not apply to organic pages. What does apply is Google's standard for health content and the FTC's rules on claims, so every page names a reviewing clinician, cites sources, and describes the program without promising results.

We tried SEO before and nothing happened. Why would this differ?

Ask to see what was written and how it was measured. Most failed healthcare SEO is thin pages measured by rankings. We measure organic booked consults on the same report as paid, and if the pages are not producing them by month six, we tell you what to stop paying for.

Does this work for a multi-location group?

Yes, and it is where local pays best. Each location gets its own Business Profile management and location page, and the report shows organic consults by office.

Are AI answers replacing search?

Some of it. Assistants pull from pages with clear questions, clear answers and structured data, which is how every page we write is built. The organic report includes referrals from assistant surfaces where they can be measured.

Growth audit

See where your growth is leaking.

We audit the funnel, the tracking, and the compliance posture, then hand you the roadmap. The people writing it have run the same funnel from the inside. You keep it whether or not we work together.

Book the audit
Account already restricted? Start a rescueBuilding from scratch? Plan a telehealth buildout
Reviewed
Funnel, tracking, and compliance posture
Discussed
One 30-minute call with the operator on your account
Delivered
A written roadmap within 5 business days