Paid acquisition for telehealth brands and clinics
MedScale Health runs Meta, Google, Microsoft and TikTok ads, the creative, the landing pages they point to, and the server-side tracking that proves which ones booked patients. Every ad is pre-checked against health policy before it spends. Run by people who have built and run telehealth businesses.
The verticals are the telehealth niches and clinic types we run paid ads for, each with its own rules on Meta, Google, Microsoft and TikTok. Five days is the Growth Audit commitment, review to written roadmap. Seventy-two hours is the Ad Account Rescue commitment, diagnosis to rebuild and appeal filed. The platform sets its own review time.
Who we work with
Telehealth brands and clinics do not buy the same way, get restricted for the same reasons, or trust the same proof. We run a separate playbook for each, on the same server-side tracking.
Agency pages
Each category has its own rules on Meta, Google and Microsoft, so each has its own page: what runs, what needs certification first, and how we build the campaigns.
Telehealth brands
Case studies
Telehealth ad agency case studies, by categoryBefore you hire an agency
What we do
Generalist agencies learn healthcare on your budget. Every service below is paid acquisition built for regulated categories, and each reports cost per booked consult through the same server-side tracking, so the number means the same thing whichever ones you buy.
Telehealth launch
A new brand gets one chance at a clean ad account. We put the paid side in order before the first dollar: the plan, the ad landing pages, the tracking, the LegitScript and platform filings, and the first campaigns. Brand design, the intake and your prescriber and pharmacy partners stay with the partners you choose. We plug into them and coordinate the launch.
The offer to lead with, the channels open to your category, and a budget worked back from your goal, in writing before anything is built.
One offer and one button per page, written to the same rules as the ads and built to read as a clinic, not a pharmacy.
Server-side, under a BAA, with neutral event names from the first visit, and the ad click carried across to your partner's checkout or intake.
Readiness review, the application filed, then Meta's authorization and Google's certification where your category needs them.
A pre-checked set of 5 to 7 ads per campaign, live on the channels open to your category.
How the work runs
Most agencies put a consumer pixel on a regulated business and hope the reviewer is busy. We ran intake, ads and tracking inside telehealth businesses before we ran them for clients, so every account sits on five layers, each one there because a specific rule took an account down in front of us.
Every ad is checked against the named policy before it spends: Meta's Health and Wellness and Personal Attributes rules (no ad may imply it knows a person's condition), Google's Healthcare and Medicines policy. The check is written down, per ad, with the clause it clears.
WhyRejections and personal-attribute flags are what move an account into a restricted tier. The reviewer sees the ad after the money is committed; we see it before.
Landing pages, business verification, and prescriber and pharmacy disclosures built to the LegitScript standard, the certification Meta and Google require before prescription treatments can be advertised.
WhyCertification decides which placements exist for you. A page structure that fails it keeps the account in the placements everyone else is bidding on.
Conversions reach Meta and Google server-side, under a BAA, rather than from a browser pixel. Neutral event names (Lead, Schedule, Purchase), no health terms anywhere in the payload, and no names, emails, phone numbers, IP addresses or browser IDs.
WhyMeta limits the data health advertisers may send. A pixel that passes a page title with a drug name in it puts the account at risk, and the conversion may never be counted.
The click identifier is carried through the click-out, the moment a patient leaves your landing page for a separate intake or booking platform, and matched back to the ad when the appointment is booked.
WhyWithout it the last thing your dashboard sees is a landing-page visit, and every channel report after that is a guess.
The visitor's state or country decides opt-in or opt-out before anything is sent, and the decision is recorded so it can be shown later.
WhyState consumer-health-data laws reach advertising data that HIPAA never covered. Consent trusted to a browser banner is consent you cannot prove.
The difference
Six moments decide whether a regulated ad account grows or gets tiered. A generalist agency meets each one for the first time on your account. We already met them inside telehealth businesses of our own.
| Moment | A generalist agency | MedScale |
|---|---|---|
| Policy review | The platform's reviewer, after the ad is submitted and the budget is committed | Us, against the named clause, before the ad spends |
| What the pixel sends | Whatever is on the page: titles, URLs, form fields, drug names | Neutral event names only, server-side. No names, emails, phone numbers, IPs or browser IDs |
| Where attribution stops | At the landing page, when the patient clicks out to intake | At the booked appointment, with the click identifier carried through intake |
| Consent | A banner, trusted to the browser | Enforced on the server, by the visitor's state or country |
| Account restricted | An appeal that resubmits the rejected ad | The flag diagnosed, creative and pages rebuilt to the clause, appeal filed with evidence, inside 72 hours |
| Monday's report | Return on ad spend from a dashboard that never saw the patient | Cost per booked patient, per channel, per location |
The 72-hour figure is the Ad Account Rescue commitment: diagnosis, rebuild, and appeal filed within 72 hours of account access.
Book the growth auditMost healthcare accounts are not disabled for what they sell. They are disabled for how the ad, the page, and the pixel described it. We fix all three and file the appeal with evidence. If the account is not coming back, you hear it at hour 12 and the budget moves to the channels still open to you. Fixed fee, credited toward your first month if you stay.
Hour 0 to 12
We read the actual policy flag, not the generic notice, and map every ad, page, and pixel event that tripped it. If the account is not coming back, you hear it now.
Hour 12 to 48
Creative and landing pages rewritten against the health, personal-attributes, and prescription-drug rules. Appeal filed with evidence.
Hour 48 to 72
Server-side tracking installed with neutral event names so the same flag is not raised again. Campaigns relaunched on the channels open to you, attribution intact.
What we commit to
What we set up and how often you see it, by vertical. The targets for cost per patient are agreed with you at kickoff and reported every Monday. No borrowed case studies.
GLP-1 & weight-loss telehealth
TRT & men's health clinics
Mental health & psychiatry
How it works
Days 1 to 14
Server-side tracking under a BAA with neutral event names, business and domain verification, a landing page for each offer built to the same policy as the ads, and the launch ads written and pre-checked. Nothing spends until a real test booking reports correctly.
Live by Day 14
One offer first, on campaigns of 5 to 7 pre-checked ads, each taking a different angle. Campaigns split by regulation level, broad targeting, and budget that steps up only while cost per result holds.
Every Monday
Spend, results and cost per result by campaign, against the target we agreed at kickoff and reconciled to your booking tool, with what we changed and why. The weakest ads are switched off each week.
Every month
A new creative round for every set: two new ideas, new versions of last month's winners, and one or two founder or creator videos, approved by you in one pass.
Answers & tools
What Meta and Google allow in regulated care, what gets an account restricted, and how to structure creative that survives review. Dated, re-verified quarterly, and written to be cited.
As of October 2026, Meta's Privacy Violations and Personal Attributes policy says “ads must not contain content that asserts or implies personal attributes,” and it names “physical or mental health (including medical conditions),” so weight loss copy about the reader's body fails. MedScale Health, a paid ads agency for US telehealth brands and clinics, checks every weight loss ad against that sentence before it spends and writes the creative in brand voice, so no line is about the viewer. Meta's change log shows the policy unchanged since June 2024.
Reviewed October 24, 2026
As of October 2026, LegitScript Healthcare Certification costs $975 per website to apply, nonrefundable, plus $2,150 per website each year once approved, so a single-domain telehealth brand pays $3,125 in year one. MedScale Health, a paid ads agency for US telehealth brands and clinics, treats that fee as the cheapest line in a prescription-drug ad budget, because Google and Meta will not run those ads without it. Expedited review adds $2,500 per application, and the $2,150 renews every year.
Reviewed October 24, 2026
As of October 2026, GLP-1 telehealth brands can advertise on Facebook and Instagram to adults 18 and over if no copy implies the viewer's body or health; a prescription GLP-1 also needs LegitScript certification and Meta's authorization. MedScale, a paid ads agency for US telehealth brands and clinics, builds GLP-1 creative against those rules from the first concept, because accounts are lost to a pattern of disapprovals, not one banned claim. Since July 22, 2026, Meta judges before-and-after imagery by the claims around it.
Reviewed October 24, 2026
As of October 2026, choose a telehealth ad agency on six tests: LegitScript and Meta authorization fluency, how it handles a restricted account, pre-checked creative volume, tracking that sends no personal data, weekly reporting against a target, and contract terms that leave you owning everything. MedScale Health, a paid ads agency for US telehealth brands and clinics, publishes these tests so buyers can apply them to any agency, MedScale included. A guarantee of approval or patient numbers is a warning sign.
Reviewed October 24, 2026
Questions we get on every call
MedScale Health (medscale.health) is a paid acquisition agency for telehealth brands and clinics. MedScale runs Meta, Google, Microsoft and TikTok ads, makes the creative, builds the landing pages the ads point to, and runs the tracking that proves which ones booked patients. Beside that MedScale helps with LegitScript certification, rescues restricted ad accounts, and launches new telehealth brands on paid. The team has built and run telehealth businesses: the intake flows, the pharmacy handoffs, the ad review queues and the tracking underneath.
MedScale works with US telehealth brands and clinics.
No. MedScale runs paid acquisition only: ads, creative, landing pages and tracking. Brand strategy, PR, organic social, SEO, email and SMS, AI intake and referral programs stay with your team or a partner, and MedScale plans the paid side around their work.
Yes, MedScale signs a BAA. Tracking runs server-side under that BAA with neutral event names. No names, emails, phone numbers, IP addresses or browser IDs go to ad platforms, and no patient attributes are forwarded.
Ad Account Rescue is a fixed-fee, 72-hour engagement: MedScale diagnoses the actual policy flag, rebuilds the creative and landing pages to policy, files the appeal with evidence, and re-instruments tracking so the same flag is not raised again. If the account is not coming back, MedScale says so at hour 12 and moves the budget to the channels still open to you. If you stay on as a client the fee is credited toward your first month.
Yes, and each is treated as its own policy surface. As of October 2026, GLP-1 and TRT brands can run paid social and search with the right certification and creative structure. Peptides are largely closed on the major platforms, so the plan is built on the channels that remain open rather than pretending otherwise.
There is no minimum, and clinics just getting started are welcome. A smaller budget goes on the one channel closest to working first, so every week has enough data to read, and the free Growth Audit writes that plan. Ad Account Rescue is available at any spend level.
No. Engagements run month to month. If the weekly report is not showing a path to a cost per patient you can live with, you stop, and everything MedScale built stays in your accounts.
Campaigns are live by Day 14 from access when certifications are in place: access, audit and tracking in week 1, then the landing page and launch ads in week 2, each checked against the rules before it runs. Ads that promote prescription drugs also wait on LegitScript and each platform's own approval.
Browser pixels send whatever is on the page to the ad platform, including things you did not intend. MedScale's tracking collects events first-party on the server, under a BAA, and forwards only neutral conversion events through the platforms' server-side APIs. No names, emails, phone numbers, IP addresses or browser IDs are sent. Attribution holds even when the patient clicks out to a booking or intake tool.
Growth audit
We audit the ads, the landing pages, the tracking and the compliance posture, then hand you the roadmap. The people writing it have run the same funnel from the inside. You keep it whether or not we work together.
