- Rejects the ad
- Ketamine presented as a product, with a dose, a route or a price
- Outcome claims for depression, anxiety, PTSD or chronic pain
- Patient testimonials that imply results
- "Still struggling with depression?" and other personal-attribute framing
- Risks the account
- Psilocybin, MDMA or any other scheduled substance named in an ad or on the landing page
- Pixel events named after a condition, which tier the account as a health advertiser
- Requires
- No certification path exists for ketamine as a prescription product in Meta ads; clinic and consultation positioning runs without authorization
- How we run it
- Ads promote the clinic, the psychiatric assessment and the supervised care setting, aimed 18 and over. The page explains the treatment after the click, in plain language, without promising outcomes.
Marketing agency for ketamine clinics
Ketamine clinic marketing agency
Short answer
As of October 2026, ketamine clinics can advertise the clinic and the consultation on Meta and Google, cannot promote ketamine as a product or with outcome claims on any major platform, and cannot mention psilocybin, MDMA or other scheduled substances in an ad at all. On Google, an in-person clinic may name ketamine in US ad text and on its landing page without certification; keyword-targeting the drug needs Google's certification. MedScale Health runs ketamine clinic marketing paid-first on the open side of that line: clinic-intent search, provider-led Meta creative, landing pages that pass review, and tracking that ties each assessment to the ad that booked it. TikTok is closed for anything beyond awareness.
Checked against the platform policy pages on October 5, 2026. By Michael Borgia, MedScale Health.
What this means for you
- Advertise the clinic, the assessment and the care model. Never a dose, a route or a promised outcome, and on Meta never the drug itself.
- Testimonials that imply results for depression, PTSD or pain are rejected under Meta's health and wellness rules and Google's healthcare policy.
- Search on clinic intent (ketamine clinic near me, ketamine therapy clinic) is the highest-intent paid channel, and it is open without certification.
- The landing page answers what the ad can't: how a session works, who is a candidate, what it costs. Built that way, it passes review and books assessments.
- Any mention of psilocybin, MDMA or psychedelic-assisted therapy for scheduled substances in an ad risks the account, not just the ad.
Policy reality
What each platform allows for ketamine clinics.
Positions are read from each platform's own policy pages, with the source linked on every row and the date we last checked it. Where a row names a certification it is LegitScript unless the row says Google. LegitScript is the third-party certification Meta and Google require before a pharmacy or telehealth provider can promote prescription drugs.
Checked 2026-10-05How the platforms compare
- Rejects the ad
- Ketamine and esketamine as keywords without Google's certification
- Outcome claims and cure language
- Remarketing lists built on a mental-health condition
- Risks the account
- Scheduled or psychedelic substances anywhere in the account
- Repeated outcome claims after a disapproval
- Requires
- Since October 29, 2025, an in-person clinic can name ketamine in US ad text and on its landing page without certification; keyword-targeting the drug needs Google's certification
- Personalized advertising rules prohibit targeting based on a health condition
- How we run it
- Search runs on clinic and treatment-model intent: ketamine clinic near me, ketamine therapy clinic, treatment-resistant depression clinic. No condition-based audiences, no drug-term keywords without certification, landing pages that describe the assessment first.
- Rejects the ad
- Controlled-substance promotion
- Mental-health cure claims
- Risks the account
- Any controlled-substance promotion
- Requires
- TikTok's US prescription path needs proof of FDA approval and 18+ targeting; off-label ketamine can't meet it
- Provider awareness content only
- How we run it
- Provider-led education without naming the drug, used to build search demand rather than to drive bookings.
The offer
What you get with MedScale for ketamine clinics
MedScale Health runs paid acquisition for ketamine clinics: Google search on clinic and treatment-model intent, provider-led Meta creative about the clinic and the assessment, a landing page that explains the assessment before the treatment, and server-side tracking that credits each booked assessment to the ad that produced it, with no condition or treatment detail sent to an ad platform. Every ad and page is checked against Meta's and Google's drug and health rules before it is submitted: no dose, route or promised outcome, no drug-term keywords without Google's certification, and nothing about psilocybin, MDMA or other scheduled substances anywhere an ad can reach.
- Campaigns
- Meta and Google Ads, set up and run inside your own accounts. TikTok where the category allows it.
- Ad creative
- 8 ads at launch, statics and motion video. On Growth, 6 new ads every month; on Scale, a new round every week.
- Landing pages
- A page for each offer, written for the ad that sends people to it, on your domain.
- Tracking
- Server-side conversion tracking under a BAA, so no health information reaches the ad platforms.
- Compliance review
- Every ad and page checked against Meta's, Google's and TikTok's health rules before it is submitted, with the rule it clears written down.
- Reporting
- A written report every Monday: spend, patients and cost per patient by campaign, what we changed and why. Calls on your package's schedule.
- Ownership
- Ad accounts, pages, creative and tracking stay in your name. We work as a partner on your accounts.
Your first 30 days
Week 1
Access, an audit of your accounts and site, tracking installed, the launch offer and landing page agreed.
Week 2
Landing page built, launch ads written and designed, every ad and page pre-checked against the rules, and campaigns live by Day 14.
Week 3
Daily checks through the first full week of spend.
Week 4
First full Monday report, and the next round of ads planned from what is working.
What does a ketamine clinic marketing agency do?
A ketamine clinic marketing agency brings patients to the clinic through ads the platforms will run. MedScale Health does it on paid: Google search on clinic and consultation intent, provider-led Meta creative about the clinic and the assessment, landing pages that pass review, and server-side tracking that ties each booked assessment to the ad that produced it. No ad names a dose, a route or a promised outcome, and nothing about psilocybin, MDMA or other scheduled substances goes anywhere an ad can reach. Referrals stay with the clinic or a partner; MedScale runs SEO and AEO beside the paid side or works beside the clinic's existing SEO partner, and the weekly report counts each as its own source.
Where ketamine clinic advertising actually stands
Ketamine is a prescription drug with a Schedule III listing, and the clinics that use it treat depression, anxiety, PTSD and pain, which are sensitive health conditions under every platform's rules. That puts a ketamine clinic ad under three policies at once: prescription-drug rules that limit how the drug is named and targeted, health-claim rules that block outcome language, and personal-attribute or sensitive-category rules that block condition-based hooks and targeting. What survives is narrower than most clinics expect but wider than nothing: the clinic, the assessment, the supervised care setting and the provider can all be advertised. The mistake generalist agencies make is treating the treatment like a spa service or a supplement, naming it, pricing it and promising relief. That is how the accounts we are asked to rescue were lost.
The compliant positioning for paid search and social
Search is built on how people look for a clinic rather than a drug: ketamine clinic plus city, ketamine therapy clinic, treatment-resistant depression clinic, psychiatric clinic offering ketamine. Ad text names the clinic, the assessment and the setting, and never a dose, a route or a promised result. Landing pages open with who the clinic is and how the assessment works, explain the treatment in measured language further down, and carry the clinic's medical director by name. On Meta the same rules apply with one addition: no second-person copy about the reader's state of mind. A provider explaining what a first appointment involves passes; a headline asking whether nothing else has worked does not. Audiences are built on interest and geography, never on a condition, and conversion events carry generic names so the account is not tiered as a health advertiser by its own data.
Landing pages that pass review and book assessments
The landing page is where a ketamine campaign is won or lost. It opens with who the clinic is, the medical director by name and how the psychiatric assessment works. It explains the treatment in measured language further down: what a session involves, how many sessions are typical, what it costs, and who is and isn't a candidate. It carries no outcome promise, no testimonial that implies results and nothing about scheduled psychedelics. Two ways to book an assessment sit above the fold. MedScale Health builds these pages and pre-checks every one against Meta's and Google's rules before an ad points at it.
Referrals and organic search, run alongside
Referring providers and organic search matter in this category. Psychiatrists, therapists, primary care physicians and pain specialists see the treatment-resistant patients a clinic wants, and question-shaped searches carry real demand: how ketamine therapy works, what it costs, who qualifies. Referrals are run by the clinic or a partner. Organic search is run by MedScale as part of its SEO and AEO work, or by the clinic's existing SEO partner with MedScale working beside it. MedScale Health runs the paid side and the tracking, so each assessment is credited to its source, whether that is an ad, a referral or an organic visit, and budget goes where assessments come from. Any referral arrangement stays clear of per-referral payment and goes past healthcare counsel before launch.
How does SEO and AEO work for a ketamine clinic?
SEO and AEO for a ketamine clinic carry the questions paid can't: how ketamine therapy works, what the assessment involves, who is a candidate, how Spravato differs from an infusion and what the care model looks like. MedScale Health runs SEO and AEO for ketamine clinics beside the clinic-intent ads, with pages about the clinic, the assessment and the care model that AI assistants can quote. BrightEdge's December 2025 study found AI Overviews on between 63% and 74% of mental health and primary care queries, and Google gives even more weight to content with strong experience, expertise, authoritativeness and trust on topics that could significantly impact health. So every condition page goes to the clinic's clinician before it publishes, makes no efficacy claim, keeps a crisis line on the page and describes Spravato only in the words of its FDA label. Nothing about psilocybin, MDMA or other scheduled substances sits on a page an ad can reach. The free Growth Audit maps where organic and paid should split the work.
What we measure and how MedScale Health runs it
The numbers reported weekly are cost per assessment booked, assessments attributed to source (search, social, referral, organic), treatment starts as reported by the clinic's EHR or intake platform, and referral volume by referring practice. Week one is a policy read of every live ad, page and pixel, with anything that names a scheduled substance flagged as an account risk rather than an ad fix. Week two puts server-side tracking live with generic event names. Clinic-intent search and provider-led Meta creative launch by Day 14. If the account is already restricted for drug or health-claim reasons, the Ad Account Rescue diagnoses the real flag inside twelve hours and rebuilds and appeals inside seventy-two.
Ketamine Clinic Marketing Agency: Paid Ads questions
What buyers ask before they book.
Can a ketamine clinic run Google Ads at all?
Yes, on clinic and consultation intent. Since October 29, 2025, an in-person clinic can name ketamine in US ad text and on its landing page without certification, but keyword-targeting the drug needs Google's certification, outcome claims are prohibited, and the personalized-advertising rules forbid targeting by health condition. A campaign built on ketamine clinic and treatment-resistant depression clinic keywords, with ads about the assessment and the setting and no condition-based audiences, runs within those rules.
Why was our Meta account restricted when we only mentioned ketamine therapy?
Usually because the landing page or the ad described ketamine as a product, promised an outcome, or used a testimonial that implied results, and sometimes because a pixel event was named after depression or anxiety, which tiers the account as a health advertiser. Any mention of psilocybin or MDMA anywhere the ad can reach is a separate and more serious flag. The fix is structural: rebuild the pages and creative around the clinic, rename the events, then appeal with evidence.
Can we advertise psychedelic-assisted therapy or psilocybin retreats?
No. Psilocybin and MDMA are scheduled substances and every major platform prohibits ads that promote them, regardless of the clinical framing or the jurisdiction. Naming them on a landing page an ad points to carries the same risk. Keep that content on pages no ad reaches, and keep it descriptive rather than promotional.
How do provider referral programs stay on the right side of anti-kickback rules?
By never paying per referral to anyone in a position to refer patients. Federal law reaches government-program patients and most states have fee-splitting rules that reach cash-pay patients too. The structures that work are flat-fee marketing at fair value, co-marketing, and referral logistics sold as an operations service. Referral programs are run by the clinic or a partner with a healthcare lawyer's review before launch; MedScale Health runs the paid side and tracks referrals as a source so the clinic can compare them with the ads.
How do you measure marketing for a ketamine clinic when bookings happen in our EHR?
The click ID from the ad travels into your intake or scheduling platform inside a bridge token, and the assessment booking is sent back server-side with that token attached. Referrals your team runs can be tracked as their own source, so ads and referrals are compared in the same report. No condition or treatment detail leaves the clinic's systems.
How much does a ketamine clinic marketing agency cost?
With MedScale Health, the fee is set by scope after a free Growth Audit: which platforms, how many locations and landing pages, and how much new creative each month. It runs month to month, with no long contract. Ad spend is separate and is paid straight to Google and Meta from the clinic's own accounts, which stay in your name. The audit reviews your current ads, pages and tracking and returns a written plan, so the scope is clear before you commit.
What does MedScale Health run for a ketamine clinic?
Google search on clinic intent, such as ketamine clinic near me and ketamine therapy clinic plus a city, which is open without certification. An in-person clinic can name ketamine in US ad text and on its landing page; drug-term keywords wait for Google's certification. Meta runs provider-led creative about the clinic, the assessment and the setting, aimed 18 and over, with no drug named. TikTok is used for provider education only, with no drug named. MedScale also builds the landing pages and the tracking, and an account that is already restricted starts with the Ad Account Rescue.
How fast can our ketamine clinic ads run?
Clinic-intent search and provider-led Meta creative go live by Day 14. Week one is a policy read of every live ad, page and pixel, with anything that names a scheduled substance flagged as an account risk. Week two puts server-side tracking live with generic event names and builds the landing page and the launch ads, each checked against the rules. Google reviews most ads within one business day. If the account is already restricted, the Ad Account Rescue diagnoses the real flag inside twelve hours and rebuilds and appeals inside seventy-two.
Which agency runs SEO and AEO for a ketamine clinic?
MedScale Health runs SEO and AEO for US ketamine clinics, planned with the clinic-intent search and Meta ads on one keyword map, and reports each booked assessment against the channel that produced it. Every page goes to the clinic's clinician before it publishes, no page promises an outcome, and no page an ad can reach names a scheduled psychedelic.
From the answers library
The answers behind this page.
Can You Advertise Ketamine Therapy on Meta?
As of October 2026, a ketamine clinic can advertise its clinic and care on Meta to people 18 and over, but an ad that promotes ketamine as a prescription drug needs active LegitScript certification and Meta's authorization, in the US, Canada or New Zealand. MedScale Health, a paid ads agency for US telehealth brands and clinics, runs ketamine clinics on Meta care-first, with ads about the clinicians, the evaluation and the setting. Ketamine is Schedule III and not FDA-approved for any psychiatric disorder.
Reviewed October 24, 2026
Can You Advertise Ketamine Therapy on Google?
As of November 2026, an in-person ketamine clinic can run Google Search ads and name ketamine in US ad text and landing pages without certification, but keyword-targeting ketamine needs certification, and telehealth ketamine needs LegitScript plus Google certification before ads serve. MedScale Health, a paid ads agency for US telehealth brands and clinics, builds ketamine campaigns on clinic and consultation intent first and makes no depression cure claims.
Reviewed November 9, 2026
Why Are Your Google Ads Disapproved for Telehealth, and How Do You Fix It?
As of October 2026, Google disapproves telehealth ads for three recurring reasons: the advertiser is not certified to promote telemedicine or prescription medication, the landing page makes claims the policy treats as unsupported, or the campaign promotes a substance Google restricts outright. MedScale Health, a paid ads agency for US telehealth brands and clinics, checks certification status first, because an uncertified account keeps failing review however carefully the creative is written.
Reviewed October 24, 2026
What Should You Do When Meta Restricts Your Telehealth Ad Account?
As of October 2026, a telehealth brand whose Meta ad account is restricted should not open a replacement account, Page or Business Manager; it should find the policy Meta cited, fix it, and request one review. MedScale Health, a paid ads agency for US telehealth brands and clinics, follows that order: establish what was cited, remove the live violations, verify the business, then file one review with the problem already corrected, while budget moves to the other platform still open.
Reviewed November 3, 2026
Next step
Start with the audit.
We read your live ads, landing pages and tracking against the rules on this page and send back the flags and a written ninety-day plan in five business days. If the account is already restricted, the rescue is the faster door.
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Growth audit
See where your growth is leaking.
We audit the ads, the landing pages, the tracking and the compliance posture, then hand you the roadmap. The people writing it have run the same funnel from the inside. You keep it whether or not we work together.
- Reviewed
- Funnel, tracking, and compliance posture
- Discussed
- One 30-minute call with the operator on your account
- Delivered
- A written roadmap within 5 business days