Service
Paid Ads
Meta, Google and TikTok, with every ad pre-cleared against health policy.
Where this goes wrong
Most healthcare ad accounts do not fail on strategy. They fail on the third creative round, when someone writes "struggling with low energy?" and Meta reads it as a personal attribute, or a landing page starts naming a drug and the account is re-tiered into restricted data. From then on every conversion event is throttled and the numbers stop meaning anything. Spend goes up, booked consults do not, and nobody can say which campaign produced the patients who did show.
What we do
The work, line by line.
What is included
- Account and pixel audit before launch
- Policy review of every ad and landing page
- Creative production: scripts, cuts and statics
- Server-side conversion delivery under a signed BAA
- Weekly search-term and placement review
- Monday report: spend, consults and cost per consult, by campaign
How it fits with the rest
- Websites and Landing PagesThe page decides whether the account gets tiered. We build it to policy before the first ad runs.
- Email and SMS LifecycleSpeed-to-lead turns a paid lead into a booked consult in minutes instead of days.
- LegitScript CertificationRequired before naming a prescription drug in an ad on Meta or Google.
- Ad Account RescueIf the account is already restricted, start there.
The report reads the same whichever services you buy, because all of them run on the same server-side tracking. See how the tiers bundle them.
Our commitment
Live, policy-clean campaigns with attribution to the booked consult.
Condition: An ad account in good standing and a landing page we are allowed to edit.
Paid Ads questions
What buyers ask before they sign.
Do you run ads in categories the platforms restrict?
Only where a compliant path exists. GLP-1, TRT and hair-loss programs can run with the right creative structure and, where a drug is named, LegitScript certification. Peptides that are not FDA-approved cannot be advertised on Meta or Google, and we say so on the first call rather than after the account is disabled.
Is there a minimum ad spend?
Retainers start around $10K a month in paid media, or a clear plan to get there. Below that, the free Growth Audit still gives you a roadmap, and Ad Account Rescue is available at any spend level.
Who owns the ad account and the creative?
You do. We work inside your Business Manager and your Google Ads account as a partner, and every asset we produce is uploaded to your accounts. If we part ways, the campaigns, the creative and the tracking configuration stay with you.
How is your tracking different from the pixel we already have?
A client-side pixel sends whatever is on the page to the ad platform, including form fields and URLs you never meant to share. Our stack collects events on the server, keeps only the fields you have mapped, hashes identifiers to each platform's spec, and forwards conversions through the platforms' server-side APIs. Attribution holds when the patient clicks out to your booking tool.
How fast will we see booked consults?
Search produces consults in the first two weeks because the intent already exists. Meta takes four to six weeks to leave the learning phase at typical clinic budgets. The first month's target is a clean read on cost per consult by campaign, and we report it that way.
What do you need from us to start?
Partner access to the ad accounts, access to the landing page or site, a booking tool or CRM we can connect, and one clinician who can answer questions about the program in week one.
Growth audit
See where your growth is leaking.
We audit the funnel, the tracking, and the compliance posture, then hand you the roadmap. The people writing it have run the same funnel from the inside. You keep it whether or not we work together.
- Reviewed
- Funnel, tracking, and compliance posture
- Discussed
- One 30-minute call with the operator on your account
- Delivered
- A written roadmap within 5 business days