Service
Healthcare paid ads on Meta, Google, Microsoft and TikTok
Meta, Google, Microsoft and TikTok campaigns, with every ad pre-checked against health policy before it spends.
Where this goes wrong
Most healthcare ad accounts do not fail on strategy. They fail on the third creative round, when someone writes "struggling with low energy?" and Meta reads it as a personal attribute, or a landing page starts selling a drug and the account is pulled into prescription-drug policy. From then on every rejection counts against the account and the numbers stop meaning anything. Spend goes up, booked consults do not, and nobody can say which campaign produced the patients who did show.
What we do
The work, line by line.
What is included
- Account and tracking audit before launch
- Policy pre-check of every ad and landing page
- Creative sets of 5 to 7 ads per campaign, refreshed monthly
- Server-side conversion delivery under a signed BAA
- Weekly search-term and placement review
- Monday report: spend, consults and cost per consult, by campaign
How it fits with the rest
- Healthcare Ad CreativeThe ads are the targeting. Each campaign runs on a pre-checked set of 5 to 7.
- Landing Pages for Healthcare AdsThe reviewer reads the page as well as the ad. We build it to policy before the first ad runs.
- LegitScript CertificationNeeded before a telehealth brand or online pharmacy can promote prescription drugs on Meta or Google.
- Ad Account RescueIf the account is already restricted, start there.
The report reads the same whichever services you buy, because all of them run on the same server-side tracking. See how the tiers bundle them.
Our commitment
Live, policy-clean campaigns with attribution to the booked consult.
Condition: An ad account in good standing and a landing page we are allowed to edit.
Paid Ads questions
What buyers ask before they sign.
Do you run ads in categories the platforms restrict?
Only where a compliant path exists. As of October 2026, GLP-1, TRT and hair-loss programs can run with the right creative and, where the ads promote a prescription drug, LegitScript certification and platform authorization. Peptides that are not FDA-approved cannot be promoted on Meta or Google, and MedScale says so on the first call rather than after the account is disabled.
Is there a minimum ad spend?
There is no minimum, and clinics just getting started are welcome. A smaller budget goes on the one channel closest to working first, so every week has enough data to read, and the free Growth Audit writes that plan. Ad Account Rescue is available at any spend level.
Who owns the ad account and the creative?
You do. MedScale works inside your Business Manager and your Google Ads account as a partner, and every asset MedScale produces is uploaded to your accounts. If you stop working with MedScale, the campaigns, the creative and the tracking configuration stay with you.
How is your tracking different from the pixel we already have?
A browser pixel sends whatever is on the page to the ad platform, including form fields and URLs you never meant to share. MedScale's tracking runs server-side under a BAA and sends only neutral events, such as Lead or Schedule. No names, emails, phone numbers, IP addresses or browser IDs go to the platforms. Attribution holds when the patient clicks out to your booking tool.
How fast will we see booked consults?
MedScale does not promise a date or a number. Search can produce consults early because the intent already exists. Meta needs a steady flow of results before it stops learning, so early campaigns optimise on the step before the booking. The first month's job is a clean read on cost per consult by campaign, and MedScale reports it that way.
What do you need from us to start?
Partner access to the ad accounts, access to the landing page or site, a booking tool or CRM MedScale can connect, and one clinician who can answer questions about the program in week one.
From the answers library
Answers behind this service.
Should a Telehealth Brand Start on Meta or Google?
As of October 2026, a telehealth brand that prescribes online and isn't yet certified should start on Meta, because Meta lets any telehealth brand promote its services without authorization while Google's prescription drug service ads wait for LegitScript and Google certification. MedScale Health, a paid ads agency for US telehealth brands and clinics, sets the order at a free growth audit from certification, search demand and budget. Once certified on both, start where demand is: Google Search when people already search for the offer, Meta when they don't yet.
Reviewed October 24, 2026
One State, a Few or All 50: Where Should Telehealth Ads Launch?
As of October 2026, telehealth ads should launch in every state where your clinicians are licensed and your pharmacy can ship, in one ad set rather than one per state, unless capacity or a state-specific offer says otherwise. MedScale Health, a paid acquisition agency for telehealth brands and clinics, builds targeting from the licensed states and reads results by state before adding more. Licensing sets the map, because care happens where the patient is. On Meta, switch off the option that reaches people outside your states; on Google, use Presence targeting.
Reviewed October 24, 2026
How Should a Telehealth Brand Structure Its Meta Campaigns?
As of October 2026, a telehealth brand should run Meta as one offer in one campaign, adding a second campaign only for ads that must stay apart, such as prescription drug ads that need LegitScript and Meta's authorization. MedScale Health, a paid ads agency for US telehealth brands and clinics, builds every new account this way: few ad sets, the angles in the ads, an optimisation event the dataset can still send, and broad adult targeting. Each ad set needs about 50 results a week to leave Meta's learning phase.
Reviewed October 24, 2026
How Many New Ads Should a Telehealth Brand Test Each Month?
As of October 2026, a telehealth brand should launch only as many new ads each month as its spend can judge, because each concept needs enough results to read and Meta says ad sets leave learning after about 50 results in a week. MedScale Health, a paid acquisition agency for telehealth brands and clinics, ships new ads per campaign in planned rounds, at the pace its pricing tier sets, each checked before review. Meta sets no monthly number, and adding an ad restarts learning, which favors one planned batch of distinct concepts over a steady trickle.
Reviewed October 24, 2026
How Should Telehealth Brands Plan Ad Spend for Black Friday and January?
As of October 2026, telehealth brands should plan for more competition in November and December, keep proven ad sets running without big edits, and run a Black Friday price only if the discount is real and the full price is shown. MedScale Health, a paid acquisition agency for telehealth brands and clinics, paces Q4 against each brand's cost ceiling and gets January creative through review in December. Meta's annual report for 2025 describes historically strong advertiser spending in the fourth quarter.
Reviewed October 24, 2026
Why Do Telehealth Meta Ads Stall in the Learning Phase?
As of October 2026, telehealth Meta ad sets stall in learning because they can't reach about 50 results in the week after their last significant edit, which Meta says is when ad sets usually leave the learning phase. MedScale Health, a paid ads agency for US telehealth brands and clinics, rebuilds stalled accounts around fewer, better-funded ad sets and an optimisation event the dataset can still send. The usual causes are too many ad sets, frequent edits, a rare optimisation event and, for health sites, events Meta restricts.
Reviewed October 24, 2026
Can Telehealth Brands Advertise on Microsoft Ads (Bing)?
As of October 2026, telehealth brands can advertise on Microsoft Ads (Bing), and those that sell prescription drugs need Microsoft's preapproval first: telemedicine providers file its Pharmacy and Telemedicine advertiser program form, and US online pharmacies need NABP or LegitScript accreditation. MedScale Health, a paid ads agency for US telehealth brands and clinics, files the Microsoft form on the same certified domain as Google and Meta. Since Microsoft's October 5, 2026 update, every health ad must also target people 18 and over.
Reviewed October 24, 2026
How Should a Telehealth Brand Budget Its First 90 Days of Meta Ads?
As of October 2026, a telehealth brand should budget its first 90 days of Meta ads backwards from cost per order (cost per click divided by the share of visitors who order), then step up about 20% a week only while that cost holds. MedScale Health, a paid ads agency for US telehealth brands and clinics, builds the first 90 days around an agreed ceiling cost per order and treats every number here as a planning assumption, never a forecast. Size each ad set for Meta's learning phase, which Meta says usually ends after about 50 results in a week.
Reviewed October 24, 2026
More answers on this
- How Do You Advertise a Telehealth Brand on Meta Without Losing the Ad Account?
- GLP-1 Ad Examples That Pass Meta Review
- How Do Meta, Google and TikTok Differ on Telehealth Advertising?
- Should a Telehealth Brand Run Ads In-House or Hire an Agency?
- What Happens When Meta Restricts a Health Site's Conversions?
- What Does a Healthcare Meta Ads Agency Do About Meta's Health Policies?
- Can You Target Health Conditions on Meta in 2026?
- How Do You Track Which Ads Drive Patient Phone Calls Without Sharing PHI?
Growth audit
See where your growth is leaking.
We audit the ads, the landing pages, the tracking and the compliance posture, then hand you the roadmap. The people writing it have run the same funnel from the inside. You keep it whether or not we work together.
- Reviewed
- Funnel, tracking, and compliance posture
- Discussed
- One 30-minute call with the operator on your account
- Delivered
- A written roadmap within 5 business days