Case studies
Anonymised results from telehealth brands and clinics that run on MedScale's tracking, grouped by category. Names are withheld, and results vary by brand, offer and budget.
Four results from men's health clinics and a men's telehealth brand on MedScale's tracking.
Men's health clinic · Meta · on MedScale's tracking
In a men's health clinic account with more than $500,000 in Meta spend, the five most efficient videos brought in more than 1,300 leads at less than half the account's average cost per lead.
Men's performance clinic · on MedScale's tracking
A men's performance clinic tested a new offer. The ads for it brought in leads at 30% to 45% of the account's average cost.
Men's telehealth brand · on MedScale's tracking
A men's telehealth brand ran two routes from its ads in the same weeks. One reached checkout at 2.7%. The other reached it at 1.3%.
Men's health clinic group · Google · on MedScale's tracking
For a men's health clinic group, the bookings our server-side tracking sent to Google matched the group's own tag within 5% over two weeks: 156 against 164.
A GLP-1 membership brand on MedScale's tracking.
GLP-1 membership brand · on MedScale's tracking
For a GLP-1 membership brand, visitors who came in through one entry page became paying members at 1.8%, against 0.4% for visitors who arrived on the homepage.
A clinic group with several locations on MedScale's tracking.
Multi-location clinic group · Meta · on MedScale's tracking
A multi-location clinic group saw bookings from Meta fall by about half in a week. We traced the cause, and it was not the ads. Once it was fixed, bookings per 100 Meta visitors went from 0.9 back to 1.7.
A national health brand on MedScale's tracking.
National health brand · on MedScale's tracking
A national health brand sent new sign-ups to an app on a different domain, and the trail back to the ad broke there. Of 686 sign-ups, none could be traced to the visit that started them. After our cross-domain handoff went in, 2,513 of 2,518 could, and the share of purchases carrying campaign data went from 1.5% to 69%.
Growth audit
We audit the ads, the landing pages, the tracking and the compliance posture, then hand you the roadmap. The people writing it have run the same funnel from the inside. You keep it whether or not we work together.