What Does a Telehealth Growth Audit Include?

What does walking the conversion path as a patient show?

Walking the path shows where paid patients are lost. MedScale's auditor completes the intake the way a patient would, on a phone, and records what stops them: how many fields sit before the booking, whether the calendar is embedded or linked out, how long a booking takes, where the form leaks people who should have converted, and what happens to a lead that arrives at 9pm. Telehealth funnels usually lose more patients between the click and the booked visit than they lose to the ad platform, and this section is where that shows.

What should a growth audit check in your ad tracking?

Meta categorizes data sources associated with medical conditions and provider relationships and restricts what those sources can send, which means a pixel that names a condition or a medication in an event can pull the whole account into restricted delivery. The audit lists every event the site fires, its name, its parameters and its destination, and flags anything that carries a condition, a drug name or a form field into an ad platform. It then states whether the conversion actually reaching Meta and Google is the booked visit or only the form fill, and what would move it server-side. MedScale reports the event names it finds verbatim, so the client can check every one.

What belongs in a growth audit's 90-day plan?

The 90-day plan is the section most buyers read first, and it is only as good as the four before it. Month by month it says what to fix, what to launch, what certification to file, and what the operator should expect to pay per booked patient given the channels that are open. MedScale writes the plan so the client's team can run it without MedScale. If a plan cannot be executed by the client alone, it is a proposal.

Who is a telehealth growth audit for?

A telehealth growth audit is for any operator running paid acquisition or about to start. Brands spending $25K a month or more get a plan for scaling what already works. Smaller budgets get a plan that puts the money on the one channel closest to working first, so each week produces enough data to read, and adds channels as results come in. Brands not yet running ads get a launch plan in place of the creative review. MedScale runs its audit at every budget, because a clinic just getting started is the one a wasted first month costs most.

How do you tell a real growth audit from a sales deck?

• It quotes the policy page for each finding rather than saying "this is risky".
• It reports the tracking event names it found, verbatim.
• It includes at least one recommendation the agency does not sell.
• It was written by someone who has had a healthcare account restricted and recovered it, not generated by a scanning tool.
• It is yours to keep. MedScale's audit report belongs to the client whether or not the client hires MedScale.

What does a growth audit usually find in a telehealth ad account?

Three growth audit findings recur across categories. The first is a disapproval pattern the team has stopped noticing: a rejection rate above one in five on new creative, each one resubmitted with light edits, which is the sequence that precedes an account restriction. The second is a landing page that was written by the clinical team and reads as a medication catalog, so the ad platform has categorized the site as a pharmacy and quietly restricted the conversion events the campaigns optimize toward. The third is tracking that reports form fills as conversions while the booked visits happen in an intake platform the pixel never sees, so the account has been optimizing toward the wrong outcome since launch.

None of the three findings shows up in platform dashboards. They show up when someone reads the rejections, the pages and the event list side by side, which is why MedScale's audit takes five days rather than five minutes.

How should you judge the 90-day plan an audit gives you?

A 90-day plan is a set of bets with costs attached, and the way to judge it is to check that each month's actions follow from a finding in the earlier sections rather than from the agency's service list. Month one should be dominated by fixes that stop damage: creative rewritten, pages restructured, events renamed, certification filed where the category needs it. Month two should open the channels that were closed and test the offers the audit found were never tested. Month three should be scale on what months one and two proved. If the plan opens with a rebrand or a content program before the account is safe, the audit was written backwards from a proposal. MedScale ties every month of its own plans to a finding from the earlier sections.

How does MedScale run its telehealth growth audit?

MedScale Health runs the five-part audit on this page from its Growth Audit page at medscale.health/audit. Three short steps and a reply the same business day; a 30-minute call and read-only access follow on day one; the review runs days two to four with questions sent during the week rather than silence; the written roadmap lands on day five. The document is the client's whether or not the engagement continues. Nothing is paused, changed or spent during the audit, and access is removed when it closes unless the client hires the team.