Guide
Provider Referrals and Paid Ads: How They Fit
MedScale doesn't run referral programs. Here is where referrals carry demand that paid can't reach, and what paid still does.
The short answer
MedScale doesn't run referral or provider-partnership programs. Those belong to your clinical team or a partner. We run the paid side: ads, landing pages and tracking. In categories where platform rules limit what an ad can say (ketamine, addiction treatment, parts of mental health, peptides), referrals often carry demand that paid cannot reach, and paid supports them by reaching the patients and referrers who search for you.
How they fit together
Who runs what, and where paid helps.
What MedScale runs on the paid side
- Search campaigns on clinic and program intent
- Ad landing pages with provider credentials
- Server-side tracking that labels each booking by source
- A Monday report your clinical team can read
The services that do this
- Paid AdsSearch catches the referred patients who look you up first.
- Landing Pages for Healthcare AdsPages a referring clinician can read and trust.
- Paid Media Strategy and ReportingReferral and paid on one report, judged on cost per booking.
The report reads the same whichever services you buy, because all of them run on the same server-side tracking. See how the tiers bundle them.
Next step
Get the paid side planned around the partners you already have.
The free Growth Audit reads your ads, landing pages and tracking and hands back a written 90-day plan for the paid side. You keep it whether or not we work together.
Common questions
What people ask us about this.
Does MedScale run referral programs?
No. MedScale runs paid acquisition only. Your clinicians or a partner run referral relationships, and MedScale makes sure paid supports them and the report shows both.
Can we pay practices for referrals?
No. Paying for patient referrals runs into the federal Anti-Kickback Statute and state equivalents. Have your counsel review any referral program before it starts.
Which categories lean on referrals most?
Those where platform rules limit what an ad can say: ketamine and psychedelic therapy, peptides, addiction treatment, and parts of mental health. MedScale's answer comparing Meta, Google and TikTok shows what each platform allows today.
How is a referral tracked to a patient?
Referred patients come through a dedicated page or number, and the booking tool records the source at intake. If that page carries MedScale's tracking, referred bookings appear on the Monday report next to paid.
From the answers library
Related answers.
How Do Meta, Google and TikTok Differ on Telehealth Advertising?
As of October 2026, Google gates telehealth ads at the advertiser (LegitScript and Google certification), Meta at the content (plus LegitScript and authorization for prescription drug ads), and TikTok at the product (US prescription ads need proof of FDA approval). MedScale Health, a paid ads agency for US telehealth brands and clinics, plans the channel mix around those three gates and runs TikTok only for non-prescription offers. Compounded drugs cannot meet TikTok's rule, and its prescription ads must target people 18 or older.
Reviewed October 24, 2026
Can You Advertise Ketamine Therapy on Google?
As of October 2026, an in-person ketamine clinic can run Google Search ads and name ketamine in US ad text and landing pages without certification, but keyword-targeting ketamine needs certification, and telehealth ketamine needs LegitScript plus Google certification before ads serve. MedScale Health, a paid ads agency for US telehealth brands and clinics, builds ketamine campaigns on clinic and consultation intent first and makes no depression cure claims.
Reviewed October 24, 2026
Can You Advertise Peptides on Meta?
As of October 2026, most peptides sold through telehealth cannot be advertised as products on Meta: its Drugs and Pharmaceuticals policy bars ads for substances Meta judges unsafe and lets only LegitScript-certified, authorized advertisers promote prescription drugs. MedScale Health, a paid ads agency for US telehealth brands and clinics, runs the consult and the clinic for peptide clients and never the compound itself. Most telehealth peptides, BPC-157 included, are not FDA-approved.
Reviewed October 24, 2026
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